The Surfrider Foundation, the nonprofit organization dedicated to the protection and enjoyment of ocean, waves and beaches, announced the addition of Adriana Estrada, a leader in brand and innovation strategy, to the organization’s board of directors.
“We’re pleased to welcome Adriana to the board of directors,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation. “In addition to being a lifelong surfer and outdoor enthusiast, Adriana has a unique ability to bring together diverse communities of people who share our values. She is committed to making sure that our mission finds a new voice in a generation of activists who will partner with us in preserving our ocean, waves and beaches.”
Estrada partners with organizations to develop transformative products, services and solutions by moving beyond standard frameworks and thinking. Over the past ten years, she has developed a new customer offering for Westin, a multimedia experience for IBM and innovation models for P&G and PacSun.
“Growing up in Los Angeles, I learned the importance of protecting our ocean and beaches when my family joined local groups to fight pollution in Santa Monica Bay,” said Estrada. “I have seen the threats our beaches face—especially from water and plastic pollution. Thankfully, the Surfrider Foundation and its network of volunteers are addressing these issues and working tirelessly to protect our beaches for everyone. I look forward to helping inspire a new, more diverse generation to get involved and safeguard our ocean and coasts for the future.”
A graduate of Stanford University, UCLA Law School and the Fashion Institute of Technology, Adriana lives with her husband in Brooklyn, NY.
Founded in 1984 by a handful of visionary surfers in Malibu, CA, the Surfrider Foundation now maintains over 500,000 supporters, activists and members, with more than 160 volunteer-led chapters and student clubs in the U.S. and more than 450 victories protecting our coasts. Learn more at surfrider.org.
