SGB Update Outdoor
Farm To Feet To Sponsor Blue Ridge Marathon
The race course starts in downtown Roanoke and climbs to the top of Mill and Roanoke Mountains. Following sections of the Blue Ridge Parkway, the course has a total elevation change of 7,430 feet and is considered America’s toughest road marathon.
Oboz Hires Product Line Manager
Prior to joining Oboz, Dawson Westenskow was responsible for REI’s Camp Gear and Travel Gear categories.
Honey Stinger Adds Sales And Marketing Hires
“We are thrilled to add several new positions and highly qualified members to our growing team here at Honey Stinger,” said Rich Hagar, Honey Stinger co-founder.
Merrell Founder’s Wife Missing In Grand Canyon
Searchers on Tuesday entered their fourth day searching for the wife of Randy Merrell, who helped found the Merrell Boot Co., in a remote area at the bottom of the Grand Canyon.
Toad&Co Opens Golden, CO Retail Location
The shop will be located on the same street as its partner, Vital Outdoors, a local gear outfitter which will handle the shop’s day-to-day operations.
Sena Brings Adds Chris Clarke To Cycling Division
Clarke and the Sena team will be at Sea Otter Festival this weekend to debut the final design of the first ever Bluetooth integrated cycling helmet – the X1.
Revenues Up, Occupancy Down For Western Ski Resorts In 2016/17
As of March 31, aggregated occupancy for the past winter season from November through April is down 0.3 percent, while overall revenue is up 6.8 percent compared to the same time last year, according to DestiMetrics.
Leatherman Launches Tool Tales Campaign
The manufacturer of multi-tools is showcasing real-life moments from fans depicting how Leatherman tools have helped them save the day in harrowing to hilarious ways.
Toad&Co, Polygiene Kick Off Less Wash More Weekend
The tour and sweepstakes are designed to inspire people to embrace responsible habits and behaviors when washing their clothes.
Silipos Partners With Running Room
The Canadian running and walking retailer will offer a group of products from Silipos Active, a line with focus on the outdoor, active lifestyle launched in March 2017.
Chums And Beyond Coastal Name New Marketing Director
Colleen Gilligan will return to Sun Valley where she began her outdoor industry experience as a marketing coordinator.
Fischer Sports Pairs With TGR To Support Up-And-Coming Skiers
Fischer will sponsor TGR’s Grom Contest, a heated competition and well sought-after title that seeks to find the best of the best in skiing youth.
Active Interest Media Hires Chief Innovation Officer
Active Interest Media, the parent of Yoga Journal, Backpacker, SKI, Skiing and other magazines, announced that Jonathan Dorn has been promoted to chief innovation officer. He was formerly senior vice president, digital and creative services.
Bass Pro Lowers Bid For Cabela’s
Cabela’s announced that it has amended the terms of the definitive merger agreement signed on October 3, 2016, under which Bass Pro Shops will acquire Cabela’s.
Scout Boats Expands South Carolina Operations
The company is also adding multiple new boat models to its product catalog and bringing $10.9 million of capital investment.
