Honey Stinger, manufacturer of honey-based nutritional products, has added new positions across its sales and marketing divisions in order to accommodate the company’s growing business.

Patrick Leslie will fill the role of east coast regional account manager for grocery; Erin Ross will manage inside grocery sales; Abbie Durkee will become the new northern California field representative; Shannon Grasser will manage eCommerce, promotional and athletic program sales; Mac Kelly will manage sales for collegiate and high school athletic programs and Kirsten Tidik will become a seasonal marketing event representative.

“We are thrilled to add several new positions and highly qualified members to our growing team here at Honey Stinger,” said Rich Hagar, Honey Stinger co-founder. “Given our expansion into grocery, NCAA collegiate sports and our increasing presence at trade shows and events, we saw the need to accommodate our growing business with these new roles.”

Bringing 20 years of experience in the bike industry and outside sales, Leslie will be responsible for managing and growing the eastern U.S. grocery business for Honey Stinger. Ross will transition to inside grocery sales from her former position as customer support specialist, where she will manage all current independent grocery accounts along with new business in that category. Former professional mountain bike racer and Honey Stinger Hive athlete Durkee will assume the role of northern California field representative.

Moving from key accounts and collegiate sales, Grasser will manage a newly created department and team, overseeing the eCommerce business, including direct website and promotional sales, college athletic programs and new business. Kelly joins the team from Honey Stinger’s sister company, Big Agnes, where he previously served on the customer service team. Kelly will manage collegiate and high school athletic program sales to increase sales and brand presence within college and high school athletic programs.

Transitioning from independent grocery sales, Tidik will take on a role as a seasonal marketing event representative to boost sales and brand awareness at trade shows, clinics and sampling, as well as assisting with the organization of the Steamboat Stinger races and all other sales and marketing events.

Photo courtesy Honey Stinger