SGB Update Outdoor
Chums And Beyond Coastal Name New Marketing Director
Colleen Gilligan will return to Sun Valley where she began her outdoor industry experience as a marketing coordinator.
Fischer Sports Pairs With TGR To Support Up-And-Coming Skiers
Fischer will sponsor TGR’s Grom Contest, a heated competition and well sought-after title that seeks to find the best of the best in skiing youth.
Active Interest Media Hires Chief Innovation Officer
Active Interest Media, the parent of Yoga Journal, Backpacker, SKI, Skiing and other magazines, announced that Jonathan Dorn has been promoted to chief innovation officer. He was formerly senior vice president, digital and creative services.
Bass Pro Lowers Bid For Cabela’s
Cabela’s announced that it has amended the terms of the definitive merger agreement signed on October 3, 2016, under which Bass Pro Shops will acquire Cabela’s.
Scout Boats Expands South Carolina Operations
The company is also adding multiple new boat models to its product catalog and bringing $10.9 million of capital investment.
REI Hosts Wounded Warrior Project Class
REI teamed up with the Wounded Warrior Project (WWP) to host an afternoon class on how master activities such as backpacking in the wilderness and bicycle maintenance.
Life Is Good Launches Optimism Campaign
The campaign stars World Champion gymnast Aly Raisman and New England Patriot Malcolm Mitchell.
Headsweats Kicks Off National Park Week With New Designs
Twenty percent of sales from the collection will be donated to the National Park Foundation, the official charity of America’s national parks and nonprofit partner to the National Park Service.
University In Colorado To Offer Outdoor Industry MBA
Western State Colorado University will offer an outdoor industry-focused MBA beginning in 2018.
American Alpine Club To Host 2017 Climbing Awards
The award is given to those who have made lasting contributions both on and off the mountain.
Sole Appoints Director Of U.S. Sales
Sole, the Canadian footbed company, has officially appointed Zachary Osness as its new director of U.S. sales
Fjällräven Names Rygr As Its Agency Of Record
Rygr will work on public relations for the Swedish outdoor brand in North America.
Aspen Skiing Company To Acquire Mammoth Resorts
The owner of Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain entered into a definitive agreement to be acquired by a newly formed entity controlled by affiliates of the Aspen Skiing Company L.L.C. and KSL Capital Partners LLC.
Sea To Summit Adds National Sales Manager
Darrin Young brings 20 years of industry experience to Sea to Summit, most recently at SmartWool, where he spent a little over 10 years working with independent and national retailers.
JD Sports Sees Sharp Earnings Hike In 2016
Same-store growth in its European Sports Fashion banners rose over 10 percent.
