SGB Update Outdoor

Adidas Outdoor To Sponsor Aspen Backcountry Marathon
Adidas Outdoor will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year.

Flowfold: Minimalist Gear For Everyday Adventures
Flowfold will appear at the 2017 summer Outdoor Retailer show in the Venture Out section.

Chaco Releases Bears Ears Collection
One hundred percent of net proceeds from the collection will go to two non-profits dedicated to protecting the monument and the 1.3 million acres of cultural and ecologically significant public land it includes.

Patagonia Buys Land In Ventura
Patagonia has acquired a 7.87-acre site, at 5301 N. Ventura Ave. in Ventura, CA, according to report by the Ventura County Star.

Moody’s Downgrades Vista Outdoors Debt Ratings
The corporate family rating downgrade reflects Vista’s weak operating performance and deteriorating credit metrics and Moody’s view that they will remain weak for an extended period. The rating outlook remains negative.

Polartec To Launch Power Fill Fabric
The fabric technology contains insulation that rounds out the company’s range of temperature-regulating performance fabrics.
Eddie Bauer Guide Adrian Ballinger Summits Mt. Everest Without Supplemental Oxygen
Eddie Bauer alpinists Adrian Ballinger and Cory Richards successfully summited Mt. Everest. Ballinger reached the mountain’s peak without the use of supplemental oxygen, a feat accomplished only by just over 200 others to date.

Industry Leaders Urge Moving Outdoor Retailer Show To Denver
Concerned that the Outdoor Retailer show may be moving to Las Vegas or another perceived inappropriate location, five industry leaders – Beaver Theodosakis, Kim Miller, Dan Nordstrom, Casey Sheahan and Dawson Wheeler – penned an open letter urging the event’s stakeholders to choose Denver as the future destination of the show.

Newell Brands Announces Agreement To Sell Winter Sports Businesses
Newell Brands Inc. signed a definitive agreement to sell its Winter Sports businesses, inclusive of Völkl, K2, Marker, Dalbello, Madshus, Line, Full Tilt, Atlas, Tubbs, Ride and BCA, to Kohlberg & Company, L.L.C., a private equity firm.

L.L.Bean Announces Summer In The Park Schedule
L.L.Bean announced its annual Summer in the Park schedule at Discovery Park in Freeport, ME. Events include free morning yoga sessions, outdoor movie nights and free concerts with Grammy Award winning artists.
Merrell Work Joins Forces With Team Rubicon
Merrell announced a new partnership with Team Rubicon, the nonprofit organization that unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.
Native Eyewear Expands Ambassador Team
The new ambassadors include Nina Williams, a professional climber; Chad Otterstrom, an elite snowboarder; Walter Wood, who represented the U.S. at World Cups and X Games in freeskiing.
Kelty Launches Tech Rep Tour
Stopping at over 400 retailers in 30 states while living in a specially equipped van and trailer, Kelty team member Andrew Piasecki will host product demonstrations and train store staff about Kelty’s latest product offerings.
PMI Stanley Brand Builds U.S. Sales Team
Pacific Market International appointed Dave McVicker as Stanley’s new vice president of sales and Tom Shores as western regional sales manager.

Deckers Brands Beats Internal Guidance In Q4
Deckers Brands reported both earnings and sales for the fourth quarter ended March 31 came in better than expected. Sales were down 4.5 percent. Among its brands, sales declined 1.1 percent for Ugg, 13.3 percent for Teva and 16.1 percent for Sanuk but climbed 32.7 percent for Hoka One One.