SGB Update Outdoor

Reef X Surfer Magazine Collaboration Hitting Newsstands
Reef partnered with the iconic Surfer magazine to create a collection of magazine cover inspired sandals and t-shirts.

Blizzard Tecnica Teams Up With BRASS Foundation
Six avalanche safety and awareness clinics have been scheduled at ski academies around New England the month of October.
Free People Extends Girls Inc. Partnership With Moving Together
In partnership with Girls Inc., Free People’s active-wear line FP Movement is launching Moving Together, a charity-driven campaign in celebration of pairing up with your best friend and getting active.
Outdoor Retailer + Snow Show In Denver Open For Registration
The first Outdoor Retailer + Snow Show in Denver, January 25-28, 2018 at the Colorado Convention Center, officially opened for registration and the exhibitor list is available.
Gatorade Settles Lawsuit Over Anti-Water Statements
Gatorade agreed not to make disparaging comments about water as part of a $300,000 settlement reached with the state of California in a dispute over false advertising.
Accell Exec To Oversee REI Private Label Development
Chris Speyer, CEO of Accell North America, will join REI as VP of private brands, effective October 30.
Johnson Outdoors Increases Quarterly Dividend
Johnson Outdoors Inc. announced approval by its Board of Directors of a quarterly cash dividend of $0.010 per Class A share and $0.0909 per Class B share – an 11.1 percent increase.

United By Blue Hires New Director of Marketing And E-Commerce
Schnell will be managing UBB’s digital, catalog and retail marketing to support core businesses and new brand initiatives. She most recently held the role of digital marketing manager at Anthropologie.
Downlite Contributes To Hurricane Irma Disaster Relief Efforts
Downlite has partnered with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization in Cincinnati, OH, to deliver 2,000 pillows to aid Hurricane Irma victims in Florida.
Chaos Headwear To Sponsor Line of Descent
Chaos Headwear signed on once again as the official headwear sponsor of Warren Miller Entertainment’s (WME) 68th full-length feature film, Line of Descent.

Ugg Unveils Flagship Store At World Trade Center
Ugg, a division of Deckers Brands, opened its newest flagship location at the Westfield World Trade Center in downtown New York City.
Silk Therapeutics Closes Equity Financing
Silk Therapeutics, Inc., a specialty biomaterials company, announced the closing of an $11 million Series A3 financing.

Vail Resorts Wraps Up Strong Year
Vail Resorts reported earnings rose 40.6 percent in its fiscal year ended July 31 as total revenues rose 16.3 percent. Season pass sales through September 24, 2017 for the upcoming 2017/2018 North American ski season increased approximately 17 percent in units and 23 percent in sales dollars.
Mountain Khakis Helps Restore Third Flatiron Descent Trail
Mountain Khakis in partnership with Boulder Climbing Community, Boulder Open Space and Mountain Parks and The Access Fund restored over 100 square feet of the historic “Third Flatiron Descent Trail.”
GCI Outdoor Partners With Westminster College
GCI Outdoor is partnering with the Westminster Expedition, one of the nation’s first semester-long, experiential-education programs to be offered at any college or university.