SGB Update Outdoor
Downlite Celebrates 35th Anniversary With New Initiatives
For its 35th anniversary, Downlite is revamping its sustainability, e-commerce, consumer insights, quality and compliance, and stewardship efforts.
Vans Appoints Executive Creative Director
Vans hired Erwin Federizo, most recently at Wieden + Kennedy New York, as global executive creative director. Joyce Ha will oversee global men’s apparel and accessories merchandising as well as Vans’ Active merchandising and design.
Toad&Co Appoints VP Of Product And Merchandising
Toad&Co, the lifestyle company inspired by the outdoors, announced the addition of Kyle Boettcher, formerly from Abercrombie & Fitch, to its senior leadership team as vice president of product and merchandising.
Fjallraven Appoints Director Of Marketing
Fjällräven, the Swedish heritage outdoor brand, appointed Nancy Blanchard as director of marketing.
Hayter Communications Makes Hires
Hayter Communications, a Williams-Helde company, has expanded its service offerings with the addition of two new hires in its Seattle office. Andy Cochrane joins as content strategy director for the agency’s burgeoning video, photo and storytelling client base; and Matt Glass is leading a new Overlanding/Powersports division.
Businesses Unite To Defend West Coast Against Offshore Drilling
One month after the Trump administration released a proposal to open 90 percent of U.S. waters to oil and gas drilling, over 1000 West Coast companies from a range of industries are launching the Business Alliance for Protecting the Pacific Coast (BAPPC).
Pritamo Ahrendt Appointed As WSL Head Judge
The World Surf League (WSL) announced the appointment of Pritamo Ahrendt as WSL head judge. Ahrendt will take over the position previously held by Rich Porta, who will transition into a new role for the League.
Patagonia Gives Customers A Way To Fight For The Planet
On February 7, 2018, Patagonia will launch a new digital platform connecting customers with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help Patagonia customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.
Boardriders Announces Leadership Appointments
In the wake of the loss of CEO Pierre Agnes this past week, Boardriders, Inc. announced a number of leadership appointments. Dave Tanner, current chief turnaround officer, will assume the role and responsibilities of chief executive officer.
Gander Outdoors Opens Stores In Kentucky And Indiana
Gander Outdoors, formerly known as Gander Mountain, opened stores in Paducah, KY and Indianapolis, IN.
HanesBrands Partners With National Park Foundation
Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.
Dick’s Launches “United In Sport” Campaign
Timed to the Pyeongchang Olympics, Dick’s Sporting Goods launched a “United In Sport” campaign that shows “the transcendent power of sport throughout history, and highlights moments when humanity is at its best, showcasing the unbreakable power sport has in binding us together.”
Uncharted Supply Hires Verde Brand Communications
Uncharted Supply Co., makers of full-package emergency preparedness systems, is partnering with Verde Brand Communications, as its PR agency of record.
The OutDoor Industry Award Accepting Submissions
The OutDoor Industry Award sees its thirteenth edition in 2018. Entries are now open for outdoor manufacturers to submit their latest innovations to win one of the industry’s most coveted design awards, which are announced on June 17, 2018, the first day of OutDoor – the leading international trade show.
Bass Pro, Cabela’s To Award $40K In Female Scholarships
Cabela’s and Bass Pro Shops, together with The Harry & Reba Huge Foundation, will be awarding $40,000 in scholarships to four female graduates of Nebraska or Missouri Ozarks region high schools this spring.
