SGB Update Outdoor

Mark Schneider Joins U.S. Ski & Snowboard As CTO

U.S. Ski & Snowboard, the Olympic national governing body for ski and snowboard sports in the U.S., announced that Mark Schneider has joined the organization as chief technology officer (CTO).

Conversation Leaders Head To Capital Hill

Land and Water Conservation Fund champions in the House and Senate rallied on the steps of the U.S. Capitol with conservation leaders and outdoor recreation advocates on June 20 and vowed to save America’s conservation and recreation program, the Land and Water Conservation Fund (LWCF), before it expires in 100 days.

Nite Ize Expands Executive Leadership Team 

Nite Ize named Brenda Isaac vice president of marketing, Jen Bryan, vice president of customer experience, and Dale Karacostas as vice president of innovation.

Western Destinations Seeing Strong Summer

Even with the threat of wildfires and a nebulous economic outlook, western mountain destinations are coming off a strong spring and are on pace for yet another record-setting season of lodging performance, according to Inntopia.

Alterra Acquires Solitude Mountain Resort

Alterra Mountain Company entered into an agreement to purchase Solitude Mountain Resort in Utah, which would bring the company’s total to 13 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.

GoPro Appoints Facebook Exec To Board

GoPro Inc. announced that Ty Ahmad-Taylor, vice president of product marketing at Facebook, has joined GoPro’s board of directors.

Arc’teryx Announces New Senior Leadership Team Members

Arc’teryx Equipment Inc. announced that Megan Cheesbrough and George Weetman have been promoted to the company’s senior leadership team effective immediately. Adam Ketcheson, VP global marketing and B2C, has left the company. 

L.L.Bean Launches First-Ever Outdoor Coworking Space

L.L.Bean has partnered with leading coworking provider, Industrious, to launch an initiative to bring more outdoor time into the workday with the introduction of “Be an Outsider at Work.”

Columbia Sportswear Partners For Litter Control Pilot Project

Columbia Sportswear Company and the Oregon Department of Transportation have teamed up to clean up Highways 26 and 405. A new pilot program to supplement litter removal along the Sunset Highway was funded by Columbia Sportswear CEO Tim Boyle.