Nite Ize named Brenda Isaac vice president of marketing, Jen Bryan vice president of customer experience and Dale Karacostas as vice president of innovation.
“I’m proud of the hard work, dedication and contributions each of these individuals has made to the success of Nite Ize,” said CEO and Nite Ize founder Rick Case. “These changes are strategically important to the achievement of our long-term goals, enabling us to expand into other categories, to streamline operations and to enhance global marketing initiatives. I look forward to their continued leadership as a part of the executive team.”
Isaac has filled a variety of roles in the sales and marketing departments over 16 years of committed contribution. In her new position, she will continue to oversee the creative services, public relations, tradeshow, social media and digital content teams, as well as all the other marketing activities important to raising brand awareness.
Bryan has over 11 years of dedicated Nite Ize tenure in a variety of roles, including sales, tradeshow coordination and customer service. As vice president of customer experience, she will lead the new Wholesale Services Team that now includes sales support, customer compliance, business intelligence, special house sales and customer services.
Karacostas, who joined Nite Ize over three years ago, has pioneered product innovations while making our internal processes more effective and efficient. He will continue to lead the development activities of engineering, product compliance and category management.
With these changes, the executive team consists of: Rick Case, CEO and founder; Michael Boyd, president; Tristan Gruett, chief operations officer; Jan Greenspan, senior VP of corporate development; Corey Jensen, senior VP of sales; Clint Todd, chief legal officer; Steve Hyman, chief financial officer; Jen Bryan, vice president of customer experience; Brenda Isaac, vice president of marketing and Dale Karacostas, vice president of innovation.
Headquartered in Boulder, CO., the company celebrates its 29th anniversary in 2018 and offers more than 500 products and accessories in seven unique categories: Mobile, Hardware, LED Lights + Accessories, Bike, Fitness, Pet and Games + Fun.