SGB Update Outdoor
Upventur Completes Yonder Acquisition, Expansion In Outdoor Market
Upventur on Thursday announced the completion of the company’s acquisition and integration strategy of Yonder, an outdoor adventure social media mobile app and company.
ElliptiGO Reaches 25,000 Unit Milestone
ElliptiGO Inc., the pioneer and leader in stand-up cycling, announced that 25,000 of the company’s bikes are now on the road.
Chaos Headwear Adds Rep Agency
Chaos Headwear added the Baratti Marketing Group Inc. to the company’s U.S. national sales team.
Dæhlie Teams Up With Verde Brand Communications
Dæhlie, the leading Nordic apparel company in Scandinavia, hired Verde Brand Communications as the company’s agency of record for integrated media relations and brand communications.
Nite Ize Secures New Global Distribution Headquarters
Nite Ize has secured one of the last available 160,000-square-foot warehouses in Boulder County to serve as the company’s new global distribution headquarters to support growth.
Croakies Signs Tyler Eifert
Croakies, the original manufacturer of industry-leading outdoor retention products, announced the company has expanded the company’s relationship with all-pro tight end and serial outdoorsman Tyler Eifert.
Thermacell Partners With Outtech
Thermacell Repellents Inc. announced a new partnership with Outtech Inc. Based in Aurora, OH, Outtech is the premier sales and marketing agency in the outdoor and sporting goods industry. Effective September 1, Outtech is representing Thermacell’s Mosquito and Tick products across the United States, including Alaska and Hawaii.
Prana Partners With Jam Collective
Prana, which is owned by Columbia Sportswear, named Jam Collective as the company’s public relations agency of record.
Peak Resorts Misses On Q1 Revenue & Income
Peak Resorts Inc., which operates a number of U.S. ski resorts, on Tuesday reported a loss for the first quarter ended July 31 of $11.8 million, or (87) cents per share, missing analysts’ estimates by 4 cents. The company’s revenue of $7 million fell short of Wall Street expectations by $0.6 million.
Rossignol Group Announces New SVP, Global Bike Division
The Rossignol Group, home of the iconic bicycle brands Felt, Rossignol and Time, announces the departure of co-founder and president of Felt, Bill Duerhing Coinciding with this departure, the Rossignol Group has announced the appointment of Scott Rittschof as senior vice president, Global Bike Division.
REI Co-op’s First Alabama Store Will Open In Huntsville In Fall 2019
REI Co-op is opening the company’s first location in the state of Alabama, bringing a wide assortment of quality gear and expertise for the region’s most popular outdoor activities to Huntsville in fall 2019.
Outdoor Retailer Releases Winter Market Floorplan
The floorplan for Outdoor Retailer Winter Market is now live. The event will be held at the Colorado Convention Center in Denver November 8-11. Click through to access the link.
Alterra Names Frank DeBerry President & COO Of Crystal Mountain
With the recent announcement of Alterra Mountain Co.’s intent to purchase Crystal Mountain Resort in Washington, Frank DeBerry, currently of Snowshoe Mountain, will be named president and COO of the destination upon the closing of the transaction.
Digital Release of World Champion Surfer Andy Irons’ Tale of Opioid Addiction and Bipolar Disorder
Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, is proud to announce the highly anticipated digital release of Andy Irons: Kissed By God.
SIA Hires Meteorite PR As Public Relations Agency Of Record
Effective Tuesday, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.
