SGB Update Outdoor
Earth Treks And Planet Granite Announce Parent Company, El Cap
Earth Treks Climbing and Fitness and Planet Granite Climbing, Yoga and Fitness on Monday announced the change of their corporate name to El Cap Holdings LLC.
Peak Resorts To Acquire Snow Time For $76 Million
Peak Resorts Inc., which owns and operates 14 branded U.S. ski resorts, announced Monday that the company has entered into a definitive agreement to acquire privately held Snow Time Inc. for $76 million. Snow Time owns and operates three ski resorts in Pennsylvania: Liberty Mountain Resort, Whitetail Resort and Roundtop Mountain Resort.
Camping World’s RV Owner Organization, the Good Sam Club, Reaches Two Million Member Milestone
Camping World Holdings Inc. announced that the company’s RV and outdoor lifestyle organization, the Good Sam Club, has surpassed the Two Million Member mark. The Good Sam Club will celebrate this record-breaking milestone September 24-30 at all Camping World, Gander Outdoors and Overton’s retail locations nationwide.
Pirelli Names PR Agency Of Record in United States And Canada
Pirelli, the Italian tire manufacturer, hired Sasquatch Agency as the company’s public relations agency of record for all cycling products within the United States of America and Canada.
Mystery Ranch Introduces Inge Perkins Scholarship Fund
Mystery Ranch has established the Inge Perkins Scholarship Fund in memory of the deceased female rock climber.
High Sierra And Gregory See Gains In First Half
Samsonite International S.A. reported net sales on a currency-neutral basis at High Sierra grew 6.8 percent in the six months ended June 30 while sales of Gregory increased 1.9 percent.
Flowfold Hires Two New Sales Agencies
Portland, ME-based outdoor retail brand Flowfold has announced partnerships with two new sales agencies. Wasatch Reps will represent the Rocky Mountain Territory, including UT, WY, CO, and NM, and Everyday Adventure Reps (Bryan Duncan) will represent the Southwest Territory, including CA, AZ, and NV.
Kamik Survey: Children Spending 35 Percent Less Time Playing Freely Outside
Kamik, the Canadian footwear and apparel manufacturer, announced new survey result findings that indicate a significant decrease in outdoor play among children ages 3-12.
REI Co-Op Celebrates National Public Lands Day With Events Across Country
REI Co-op is celebrating National Public Lands Day with more than 75 events across the country to steward and raise awareness for public lands. From repairing local trails to beautifying parks to community celebrations, REI is inviting members of all ages and abilities to join in the effort. Events begin Sept. 22 and continue through the end of the month.
Outdoor Recreation A Large And Growing Percentage Of U.S. Economy
Outdoor recreation accounts for 2.2 percent of the U.S. gross domestic product (GDP), according to the final report by the Bureau of Economic Analysis (BEA) on the outputs from outdoor recreation. The final report also found that outdoor recreation contributes over $734 billion to total U.S. gross output, which is the total value of domestic goods and service produced by an industry.
BRAIN Appoints New Editor In Chief
Bicycle Retailer & Industry News (BRAIN) promoted Steve Frothingham to editor in chief of the magazine and website.
Ski Magazine Debuts Resorts Of The Year Issue
Ski Magazine awarded highest honors to Aspen Snowmass, CO, and Smugglers’ Notch, VT, with the debut of the company’s Resorts of the Year issue.
MSR Renews Partnership With American Alpine Club
Mountain Safety Research (MSR) extended the company’s partnership with the American Club and the club’s Craggin’ Classic Series, the national grassroots climbing festival, for the third year in a row.
Farm to Feet Releases Second American Made Video
Farm to Feet released the company’s second film in its American Made video series which brings the personalities profiled on Farm to Feet’s packaging to life.
Response to Walmart: Grassroots Outdoor Alliance Pens Open Letter
In an open letter to the outdoor industry, Grassroots Outdoor Alliance president, Rich Hill, addressed the organization’s concerns about the launch of Walmart’s premium outdoor platform. Hill called on the industry to “communicate openly, work together and resist the easy temptations of short-term thinking.”
