Dakine Equipment LLC—a division of JR286 Inc., in partnership with Marquee Brands—on Wednesday announced the appointment of David Orr as global general manager. A veteran in the outdoor and sporting goods industries, Orr will be responsible for leading all aspects of product creation, sales and operations for Dakine.

Jonathan Hirshberg, founder, president and CEO of JR286 Inc., said, “I am thrilled to announce David Orr as the global general manager of Dakine Equipment. His deep and passionate understanding of brands and distribution is the perfect choice to help us execute the mission of making sure we deliver the best products in the world to service the outdoor enthusiast through the incredible core distribution channels the Dakine team has developed over the years. I look forward to supporting David as he puts his talents and expertise to work behind this amazing team and brand that we are fortunate to begin working with.”

Serving in global leadership roles at industry-leading brands including Keen, Timberland, Reyn Spooner and Adidas for the last 30 years, Orr mostly recently founded Strategic Sales Solutions LLC, a consulting company to brands and organizations that helps successfully position themselves based on their vision, mission and core competencies. In his new role at Dakine, Orr will be based out of the Hood River, OR, office, reporting directly to Jonathan Hirshberg at JR286, Inc.

“I’m honored to be part of such a distinct, global specialty brand with 40 years of unique history and product innovation,” Orr said. “I am looking forward to helping unleash the passion, people and promise of Dakine. I look forward to getting started with our great teams in Hood River and Annecy, France, and our specialty retail partners around the globe. I am also excited to tap into the global operational platform that JR286 has built to maximize the opportunities that lie ahead.”