POC—a manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection—has named Brendan Murphey as marketing manager for North America.
With more than 15 years in the outdoor industry, Murphey has established himself as a product expert and agile marketer with the experience to direct POC’s holistic marketing efforts for both its snow and wheels categories.
“Brendan’s product and marketing experience will allow him to make an immediate impact on POC’s growth and brand development,” said Ben Coates, POC’s North American managing director. “There’s a lot to look forward to at POC in the coming years and we’re pleased to add Brendan to the team that will take us there.”
Murphey joins POC following five years at Giro Sport Design, where he was responsible for overall brand direction and go-to-market strategy as Senior Brand Manager. Earlier in his career, he focused on product marketing and development in roles with Quiksilver and Burton Snowboards. At POC, Murphey will lead all facets of the brand’s omni-channel marketing approach across North America—with a focus on retail marketing, events, go-to-market tools and B2B marketing aspects.
“In a relatively short time, POC has pushed the industry with unique aesthetics, technical design and an unrelenting commitment to its mission to reduce the consequences of accidents for snow sports athletes and cyclists,” said Murphey. “I feel fortunate to be part of a team who share a passion for this mission and being active skiers, snowboarders and cyclists—I can’t wait to get started.”