SGB Update Outdoor
Bass Pro Appoints Mike McDermott As New President
Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.
Smartwool Signs Alpine Skier Mikaela Shiffrin.
Smartwool formed a new partnership with World Cup champion alpine skier Mikaela Shiffrin. Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races on the World Cup circuit.
Lou Dzierzak Rejoins SGB Media For Snow Show Coverage
Veteran outdoor journalist Lou Dzierzak will join SGB Media for the Outdoor Retailer Snow Show to cover business news and product trends for the company’s SGB Executive and SGB Today publications.
Emerald Expositions Considering Adding Bikes To Summer Or Winter OR Show
In early December, Emerald Expositions announced that the Interbike trade show will not take place in September 2019 in Reno, NV, as previously scheduled, but the company said it is considering two options that could bring a bike portion to either the Outdoor Retailer Winter or Summer Market.
Sorel Retains Creative Agency
Columbia Sportswear Company announced a strategic partnership with creative agency Crispin Porter Bogusky for the Sorel brand.
The Conservation Alliance Announces 36 New Members
The Conservation Alliance is proud to announce that 36 companies have joined the organization since the start of 2018. This growth strengthens the organization as threats to public lands increase.
OIA Announces Class Four Of Skip Yowell Future Leadership Academy
Outdoor Industry Association (OIA) announced Class 4 of the Skip Yowell Future Leadership Academy (FLA). The Future Leadership Academy is a six-month program that prepares, unites and amplifies the voice of high potential outdoor industry leaders.
Duckworth Appoints Andy Wunsch CEO
Duckworth, the Merino wool apparel company, announced the company has hired Andy Wunsch to lead Duckworth in the role of chief executive officer.
Shred. Unveils Brand Refresh
Protective equipment brand Shred. on Thursday morning unveiled a formal relaunch driven by the brand evaluating its past and reimagining its future. This relaunch runs deep, shaping Shred.’s focus, identity and approach to business.
LEM Helmets Names Keith Cozzens Global Brand Marketing Director
LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as global brand marketing director.
Rails-to-Trails Conservancy Announces Trail That Crosses Nation
Rails-to-Trails Conservancy (RTC) today announced its vision for the Great American Rail-Trail, an unprecedented commitment to creating an iconic piece of American infrastructure that will connect nearly 4,000 miles of rail-trail and other multiuse trails from Washington, DC, to Washington State.
Scarpa North America Names KnS Reps As 2018 Sales Agency Of The Year
Based on strong growth and proactive teamwork, Scarpa North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year.
Camber Outdoors Announces OR Thought Leader Keynote: Everyone’s Outdoors
Executives from HOKA/Teva/Sanuk, Brooks Running, Scarpa NA, and OIA will come together at Outdoor Retailer Snow Show to discuss the business imperative of equity, inclusion, and diversity on Friday morning, February 1, from 7 a.m. to 9 a.m. at The Colorado Convention Center.
Outdoor Industry Association Announces Snow Show Events
Outdoor Industry Association (OIA) on Wednesday announced the OIA Industry Lunches for Outdoor Retailer Snow Show, presented in partnership with Snowsports Industries of America (SIA).
Norrona To Open First U.S. Brand Center In Boulder, CO
Norrona, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, will open a brand store in Boulder, CO, during the first half of 2019.
