SGB Update Outdoor

VF Corp. To Sell Reef To The Rockport Group

VF Corp. announced that the company has entered into a definitive agreement to sell the Reef brand to The Rockport Group. Reef will operate as an independent global brand under The Rockport Group, and will maintain its Carlsbad, CA, headquarters.

RECALL: Ozark Trail Camp Axes

About 246,000 Ozark Trail camp axes sold by Walmart are being recalled. The axe head can detach from the handle posing an injury hazard.

L.L.Bean Pledges $1 Million For Parks

L.L.Bean announced the company’s partnership with The Trust for Public Land with a $1 million investment to help connect more people to nature.

Mike Wilson Joins 100% As Marketing Manager

100% has appointed Mike Wilson as marketing manager. Wilson most recently served as a marketing and public relations agent for Look Cycles and Corima Wheels in their return to North American direct distribution. Prior to that, he served as North American Brand Manager for Mavic and Suunto, two brands in the Amer Sports portfolio.

Toys R Us Cancels Bankruptcy Auction, Plots Comeback

According to documents filed in bankruptcy court, Toys R Us’ lenders cancelled the bankruptcy auction of intellectual property assets after receiving qualified bids for assets by investors seeking to revive the chain.

Timberland Opens Experiential Pop-Up In NYC

Timberland opened the doors to the company’s first experiential pop-up store on New York’s famed Fifth Avenue, at 43rd Street. The concept store reflects the brand’s 45-year heritage through the lens of nature–living trees, natural earth terrariums, an over-sized living green wall–and experiential weather moments to inspire the community to embrace the outdoors in the city.

North Face Presents “Free Solo” Speaker Series Tour

The North Face announced the Free Solo Speaker Series tour, featuring professional athletes Alex Honnold and Jimmy Chin. Through the eyes and lens of filmmaker/climber Jimmy Chin, the audience will follow climber Alex Honnold’s two-year journey to achieve the greatest climbing feat the world has ever seen – climbing 3,200 feet of El Capitan in Yosemite National Park without a rope.

Conservation Alliance Raises $879,000

The Conservation Alliance sent grants totaling $879,000 to 22 organizations working to protect wild places throughout North America.

Pacific Market International Names New CEO and New Sales Leadership

After 35 years at the helm, Pacific Market International (PMI) founder Rob Harris is proud to announce Bob Keller’s appointment as the new CEO. Effective immediately, Keller is responsible for day-to-day operations of the company, reporting to the board of directors, while Harris transitions to the role of PMI’s chairman of the board.

Sun & Ski Sports To Open At La Plaza Mall

Sun & Ski Sports will open the company’s newest location at the Valley’s leading shopping destination, McAllen’s La Plaza Mall, in November 2018. This will be the first store in the Rio Grande Valley for the Texas based retailer.

Alterra Mountain Co. Closes On Crystal Mountain Resort In Washington

Alterra Mountain Co. announced Monday that the company has closed on the purchase of Crystal Mountain Resort in Washington, bringing the company’s total to 14 year-round mountain destinations throughout North America, including the world’s largest heli-skiing operation.