Primus and Brunton, both Fenix Outdoor brands, announced the hire of experienced active lifestyle marketer Rebecca Day as marketing manager. She previously worked for Topo Designs and Thule.

Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, is named as the exclusive brand partner by Whisper Ridge powder tours in Utah, the largest single-destination heli and cat skiing operation in the world.

Apex Ski Boots, designer, maker and distributor of the two-piece ski and snowboard boot, is evaluating interest from strategic and financial partners to expand its distribution capabilities as well as utilize the Apex design and IP assets in a broader range of products.

Awayco, an experience platform that connects adventure seekers with premium outdoor gear in key locations around the world, announced today that it has launched its mountain category in North America, Europe, and Japan, offering premium skis and snowboards, with mountain bikes coming soon.

Focused on building brand awareness and driving sales at specialty retail, outdoor industry veterans launch a new category of marketing agency, RANGR Creative. With over 40 years of combined experience in the industry working for brands and retailers in sales and marketing leadership positions, Wes Allen, Matt DeWitte and Megan Baumeister have a unique blend of skills and knowledge. RANGR is committed to working with brands to build localized seasonal marketing campaigns at premium independent retailers. 

The Outbound Collective adventure camp series, Pursuit Series is on a mission to create outdoors communities fueled by passionate, invested individuals and brands, and has strategically aligned with Run 4 All Women for the 2019 series.