SGB Update Outdoor
L.L.Bean Community Award Recipients Rewarded
L.L.Bean in partnership with The Trust for Public Land, announced the recipients of the first L.L.Bean Community Fund Award, supporting projects in 2019. Projects in Cleveland, Chicago and Boston will each receive $50,000 grants for public park and green space enhancement.
Trust Performance Announces Industry Purchase Program
Trust Performance, the specialist in bike suspension technology, announced the rollout of its industry purchase program to give cycling and outdoor industry employees exclusive discounts on Trust Performance products.
Liv Cycling Unveils Global Brand Campaign Liv Forward
Liv Cycling, the women’s cycling brand, unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling.
La Sportiva Hires Ascension Sales To Represent The Rockies
La Sportiva announced the hiring of Ascension Sales to represent the brand in Colorado, Utah, Wyoming, and New Mexico.
Outdoor Companies Step Up For “We Keep It Wild” Campaign
A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign.
REI To Open Store In Columbia, SC
REI Co-op is adding its second location in South Carolina in spring 2020 with a store in Columbia’s BullStreet District. The new 20,000-square-foot space will join the co-op’s existing location in Greenville, which opened in 2011.
Goal Zero Names Rose Sales Agency 2018 Agency Of The Year
Goal Zero, a leader in portable power, light and solar solutions, has named the Rose Sales Agency out of the Rocky Mountain region as its first-ever Agency of the Year for 2018.
Oboz Taps Love Communications For Digital Support
Oboz Footwear has selected Love Communications of Salt Lake City, UT, as its digital agency of record.
MEC To Open Relocated Flagship In Toronto
MEC, Canada’s leading outdoor retailer, confirmed its relocated Toronto flagship store will open April 13, 2019.
Western Mountain Destinations Occupancy Remains Strong
Inntopia reported that as of Feb. 28, occupancy for western resorts for the month of February was up 5.7 percent compared to the previous February in a year-over-year (YOY) comparison.
RECALL: MyStromer Electric Bicycles
About 195 Stromer ST5 electric bicycles are being recalled. The bicycle stem can break, posing crash and injury hazards to the rider.
Hydro Flask Partners With Independent Musicians On Campaign
Hydro Flask has partnered with independent musicians Dave Depper of Death Cab for Cutie, and folk singer-songwriter Laura Gibson to release the original single, “Let’s Go!” Hydro Flask will donate $1 for every song stream, up to $10,000, to support the National Park Foundation’s efforts to protect and preserve our National Parks.
Nester Hosiery Appoints Matt Brucker As VP of Sales
Nester Hosiery, a leading US manufacturer of performance merino wool socks, hired Matt Brucker as Vice President of Sales effective immediately.
Grassroots Outdoor Alliance To Phase Out Paper Workbooks
Grassroots Outdoor Alliance, with the help of The North Face, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook,” the ubiquitous outdoor industry sales tool.
Feetures Expands Athlete Team With Sponsorship Of Cat ‘Be Rad’ Bradley
Feetures, the sock brand, has signed on as the official sock sponsorship of ultrarunner Cat Bradley. Bradley will round out the Feetures athlete team, which includes other running notables Kyle Merber and Anna Frost.
