Pelican International Inc., the maker of kayaks, stand up paddleboards, canoes, pedal boats, and fishing boats based in Quebec, said Danick Lavoie has accepted the position of CEO.

In addition to overseeing all of the company’s activities, Lavoie will work with the Pelican team on formulating and implementing the next stage of growth for the company. The announcement was made by Antoine and Christian Elie, owners of Pelican International Inc.

Lavoie has 20 years of progressive and broad management experience acquired in the U.S. and Canada. During his career, he held diverse senior roles leading operations, business development, finance, mergers & acquisitions, and supply chain in the manufacturing sector. Since 2015, he was vice-president for Cascades’ corrugated packaging business unit, leading over 3,000 employees in 22 divisions across North America.

“We are thrilled to welcome Danick to the Pelican family. With his proven track record in manufacturing, business transformation, and building high-performing teams, we are confident that he will be a major asset to leverage Pelican’s manufacturing platform, a culture of innovation, and execution to ensure long-term, profitable growth,” said Antoine Elie.

“I am privileged to become part of the Pelican family and contribute to making the Pelican brand and its products known in North America and beyond. Pelican has become an entrepreneurial success since its beginning over 50 years ago. By putting our employees and customers first, I am confident that we are well-positioned to be the world’s leader in paddle sports. Furthermore, we will capitalize on our brand and capacity to innovate to answer the needs of consumers across all channels,” said Lavoie. “I look forward to seeing all of you on the water; creating the stories you want to live.”

Photo courtesy Pelican International