Astral, manufacturer of PFDs and footwear, appointed Mark Cohen to cover the Southern Rockies. Cohen will represent the brand across Colorado, Utah and New Mexico.

A veteran of the industry and a seasoned whitewater kayaker, Cohen brings a robust package of outdoor, footwear and paddlesport knowledge to the table. For nearly a decade, Cohen has refined his skills with some of the biggest brands in the business, including KEEN and The North Face. Most recently, he started his own sales agency, representing burgeoning brands like Free Fly Apparel, SAOLA Shoes and Jelt Belts.

“Mark’s skills are extremely complementary to Astral and our retailers, as he possesses a true balance of outdoor, footwear and paddlesports expertise,” notes Bryan Owen, Astral’s Sales Manager. “After getting to know more about Mark’s sales agency and commerce vision, we are 100% confident that this will be a natural partnership.”

When he’s not exhibiting Astral’s innovative footwear and PFDs across the Southern Rockies, the Golden, CO, resident can be found paddling Escalante Creek, traveling with his wife or daydreaming about a trip to Patagonia.