SGB Update Outdoor
La Sportiva Beefs Up Marketing Team
La Sportiva promoted Chrissy Wise to marketing director, Quinn Carrasco to marketing manager, and Wes Green to vice president of sales and marketing. All three are veterans of La Sportiva and all promotions are effective immediately.
Patagonia Creates Mail-in Trade-In Program
Patagonia is now allowing consumers to mail in their used Patagonia clothing for credit as part of its Worn Wear program. Previously, customers had to bring the Patagonia products they are no longer using to their local Patagonia store.
Evo To Build Campus SLC In Salt Lake City
Seattle-based outdoor and action sports retailer Evo, in partnership with Lake Union Partners, has announced its most ambitious project to date, Campus SLC, a collection of complementary businesses designed to drive community around a shared passion for outdoor culture.
Vail Resorts CEO To Donate $15.7 Million From SAR Exercise
Vail Resorts Inc. announced that Chairman and Chief Executive Officer Rob Katz has exercised stock appreciation rights (SARs) and will be donating 100 percent of the shares and proceeds received to his family charitable foundation and donor advised charitable fund.
The North Face Launches First-Ever Grant For Women Filmmakers
The North Face on Tuesday officially launched its inaugural Move Mountains Filmmakers Grant – a program created to address the inequitable representation of women behind the camera.
Merrell Launches “One Day. One World. One Trail.” Project
Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell sent 23 photographers and filmmakers out to the trail to showcase those experiencing natural spaces and how the trail unites us all.
Garmont Hires Global Marketing And Communications Manager
Garmont has hired Mauro Baldini as global marketing and communications manager. Baldini comes to Garmont after serving as the global communications manager for Northwave, an Italian cycling shoe and apparel brand.
Bass Pro To Sell 11 Cabela’s Stores In Leaseback Transaction
A joint venture led by Sansome Pacific, a real estate investment firm based in San Francisco, has acquired 11 locations of Cabela’s from Bass Pro Shops for $324.3 million as part of a sale-leaseback. Bass Pro will continue to operate the stores.
MEC Appoints New CEO
MEC (Mountain Equipment Co-op) appointed Philippe (Phil) Arrata, a Best Buy Canada executive, as its new CEO, starting July 2. Arrata will take over from David Labistour, who previously announced he was stepping down.
Scheels To Open Second Colorado Store In Colorado Springs
Scheels broke ground on a new store in Colorado Springs. The store will feature 220,000 square feet of retail space when it opens in April 2021.
Mission Boat Gear Appoints CEO
Mission Boat Gear LLC announced that it appointed Corey Uchtman as CEO.
Scott Acquires Majority Share In Bold Cycles
Scott Sports has acquired a majority share of Bold Cycles, which is best known for its hidden shock bikes.
Peloton Files Confidentially For IPO
Peloton Interactive Inc., the on-demand fitness company best known for its connected indoor cycling bike, on Wednesday said it has filed confidentially with the Securities and Exchange Commission for a proposed initial public offering.
DMM Launches Expansion In North American Climbing Market
DMM, the UK-based climbing hardware manufacturer, recently appointed Mark Busby as VP of North American sales and marketing to lead its expansion into the North American market. Busby was most recently with Scarpa North America.
The American Alpine Club To Double Down On Climate Advocacy
The American Alpine Club (AAC), the country’s oldest and largest climbing advocacy organization, said it is taking immediate steps to measure, minimize, and offset the organization’s own carbon emissions, as well as to divert staff resources and financial support toward political advocacy, scientific research through grants, and developing resources for members to make sustainable choices as they plan trips and expeditions.
