SGB Update Outdoor
Oros Opens Pop-Up In Chicago
Oros, the outerwear start-up based in Portland, OR, has opened a pop-up in Chicago.
Valentine’s Day Spending Set To Increase 32 Percent
Those celebrating Valentine’s Day plan to spend an average $196.31 this year, up 21 percent over last year’s previous record of $161.96. Spending is expected to total $27.4 billion, up 32 percent from last year’s record $20.7 billion, according to the annual survey released by the National Retail Federation.
Garmin Signs Multiyear Deal To Sponsor Bassmaster Tournament Trail
Garmin International Inc. signed a three-year deal to become a sponsor of the Bassmaster Tournament Trail, beginning with the first Bassmaster Elite Series event on the St. Johns River in Palatka, FL.
VF Corp. To Move Global Innovation Center To Denver
VF Corp. will move its Global Innovation Center in Alameda, CA to Denver, according to the Denver Business Journal.
SIA Announces Snowbound Consumer Expos
Snowsports Industries America (SIA) announced the finalization of its acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Production, Inc. and the launch of the re-branded events as Snowbound.
CGPR Sold To French/West/Vaughan
French/West/Vaughan (FWV), the public relations, advertising and digital marketing agency based in Raleigh, NC, announced the acquisition of CGPR, a public relations and marketing agency specializing in the active lifestyle, outdoor, ski, fashion, technology and travel sectors.
Life Is Good Partners With Austin Adventures, High Sierra And American Tourister
Life is Good announced a three- year partnership extension with Austin Adventures, the tour service, and High Sierra and American Tourister, Samsonite’s adventure and lifestyle luggage brands. High Sierra will become the official gear partner of Life is Good Adventures.
Emerald To Change Name
Emerald Expositions Events Inc., the parent of Surf Expo, Outdoor Retailer and other trade shows, unveiled the launch of its new brand identity, vision, and corporate website. The company intends to formally change its corporate name to Emerald Holding Inc.
Dick’s Announces Grand Openings For Three New Stores In February
Dick’s Sporting Goods will be expanding its nationwide footprint with the opening of two Dick’s Sporting Goods stores, one including a Golf Galaxy, in February. The stores are in Tyler, TX and Birmingham, AL.
Kate Upton Becomes Face Of Canada Goose’s Spring 2020 Campaign
Canada Goose announced that supermodel, actress and Polar Bears International (PBI) Ambassador, Kate Upton, has been signed on as a Goose Person. Upton will become the face of the brand’s Spring 2020 global campaign.
Spyder Active Sports Partners With CBD Universe
CBD Universe, a private label manufacturer and distributor in the hemp industry, and Spyder, the ski and performance brand, have partnered to create a hemp-infused product line built for an active lifestyle.
Johnson Outdoors Sees Double-Digit Growth In Q1
Johnson Outdoors Inc. announced higher sales and double-digit growth in net income during the company’s seasonally slow first fiscal quarter ending December 27, 2019.
Deckers Brands Q3 Easily Tops Guidance
Deckers Brands Inc. raised its earnings guidance for the year after reporting results for the third quarter ended December 31 that easily topped its outlook. Sales grew 2.6 percent at Ugg and jumped 63.6 percent for Hoka One One. Teva and Sanuk both suffered double-digit declines.
SSL Announces 2019/20 Suppliers Of The Year
Hestra earned Supplier of the Year for softgoods, Dynastar/Lange/Look earned the award for hardgoods and Salomon Snowboard earned the award for snowboard supplier.
Exxel Outdoors Names Vice President Of The Outfitter Group
Donald Sands has been named vice president of Exxel Outdoors’ Outfitter Group, which includes the SJK brand.
