Dick’s Sporting Goods has appointed Peter Land as chief communications and sustainability officer.

Land is responsible for internal and external communications including media relations, government affairs, internal, store and executive communications, crisis communications, corporate event management and sustainability, according to Dick’s website. In the newly-created post, Land reports to Dick’s president Lauren Hobart, PRWeek reported.

Most recently, he was a partner at Finsbury, the PR agency. Past roles include PR and marketing positions at AOL, Pepsico, Breeders’ Cup, Edelman, and the NBA.

Photo courtesy DKS