SGB Update Outdoor
Yeti’s Q4 Sales Expand 26 Percent On DTC Momentum
Profits at Yeti Holdings surged 75.0 percent on an adjusted basis in the fourth quarter on a 26 percent sales gain. The gains were driven by DTC growth. The company forecast sales growth of between 15 percent and 17 percent in 2021 with sales growth weighted to the first half of the year.
Alterra Mountain Company Names Dakine Official North American Partner
Dakine announced a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination.
VF Corp’s Debt Ratings Lowered By Moody’s
Moody’s downgraded V.F. Corp’s long term ratings due to expectations that VF’sfinancial leverage will remain high over the next several years in part due to the acquisition of Supreme.
Primus And Brunton Appoint Sales Leaders
Primus and Brunton announced the hiring of Scott Duer as director of sales for both brands and Lauren Heershap as sales manager and product specialist for Brunton.
Dick’s SG To Open Five Stores In February
Dick’s SG announced plans to open one Dick’s Sporting Goods store and four Warehouse Sale stores in February.
Shimano’s Earnings Climb In 2020
Shimano reported net income increased 22.5 percent in 2020 as sales grew 4.1 percent. The Japanese-based sporting goods company said the year benefited from “interest in bicycles and fishing that can avoid closed, crowded and close-contact environment boosted demand.”
Vail Resorts Announces Returning And New Strategic Partners
Vail Resorts has announced renewals of strategic partnerships with eight companies including PepsiCo, GMC and Helly Hansen and a new partnership with the sports equipment shipping service Luggage Forward.
Waypoint Outdoor To Lead Tread & Butter’s U.S. Sales Force
Tread & Butter announced Waypoint Outdoor as its U.S. wholesale sales and brand management partner.
Astral Hires Industry Vet As Chief Revenue Officer
Astral announced the addition of David Orr to its leadership team. Orr will act as Chief Revenue Officer overseeing the brand’s global commercial strategy.
Thule Group Appoints Business Area President Region Americas
Hilary Hartley has been appointed Business Area President Region Americas for Thule Group and will become a member of its global corporate management team, reporting to CEO and President Magnus Welander. Fred Clark, who holds the Region Americas President role, announced he would retire last autumn but remain with the company until Hartley starts in […]
Nikwax Upgrades Headquarters; Prioritizes Sustainability NA Investment
Nikwax North America deepens its commitment to the North American market with a new office in Seattle, WA. The larger space and improved systems offer the brand room for expansion while the building mirror’s its commitment to sustainability.
Bass Pro Airs Its First Super Bowl Commercial
Bass Pro Shops unveiled its first Super Bowl commercial with a message centered on reconnecting with the outdoors and each other.
Kohl’s Partners With Eddie Bauer
Kohl’s announced it will partner with Eddie Bauer on a performance outerwear and outdoor apparel range to launch nationwide in Fall 2021. The addition of Eddie Bauer bolsters Kohl’s strategic goal to drive the Active category from 20 percent to at least 30 percent of its business.
Mizuno’s Q3 Profits Soar
Mizuno Corp. reported earnings surged in the third quarter ended December 31 as sales grew 8.1 percent.
Seirus Hires Sales Representation For Lake Tahoe Region
Seirus announced that Charlie Hepburn of Truckee, CA has joined the team as its sales representative for the Lake Tahoe region.
