SGB Update Outdoor

Crocs Hires Former Nike Exec As General Manager Of The Americas

Crocs Inc. announced that Emma Minto was hired as senior vice president and general manager, overseeing operations for the brand’s Americas region. Minto formerly spent 16 years at Nike, most recently as vice president and general manager of Nike Women’s, North America.

Keen Footwear Expands USA Manufacturing Commitment 

​Keen Inc announced plans to increase its Portland, OR production by 26 percent driven by demand for its “American Built” Utility boots and hikers assembled in Portland. Also, Keen is expanding its manufacturing relationship with Nester Hosiery, the manufacturer of outdoor socks based in North Carolina.

Jack Wolfskin Opens First North American Showroom In Park City

Jack Wolfskin announced the opening of the brand’s first North American showroom located in downtown Park City, UT.
With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is looking to expanding its footprint with North American customers. 

Academy Sports + Outdoors Announces Pricing Of Secondary Offering

Academy Sports + Outdoors Inc. announced the pricing of the previously announced underwritten secondary offering by certain of its stockholders, including affiliates of Kohlberg Kravis Roberts & Co., of 12 million shares of common stock of Academy.

Huk To Sponsor MLF Big5

Major League Fishing (MLF) announced that Huk, the maker of fishing apparel, has signed on as the exclusive apparel sponsor of the MLF BIG5 for the 2021 season.

Unifi Sees Incremental Improvement In Q2

Unifi Inc. reported sales of $162.8 million in the second quarter ended December 27, a decrease of 4.0 percent year-over-year, but an increase of 15.0 percent sequentially from the first quarter of fiscal 2021. Revenues from REPREVE Fiber products represented 37 percent of consolidated net sales, a new quarterly record.

Columbia Sportswear Appoints Chief Digital Information Officer

Columbia Sportswear Company announced the appointment of Skip Potter to the role of executive vice president, chief digital information officer, effective April 1. Most recently, he spent four years as Nike’s chief technology officer.

Vista Outdoor’s Debt Ratings Upgraded

Moody’s upgraded the debt ratings of Vista Outdoor Inc. because Vista repaid a significant amount of debt over the last two years. The rating agency also expects the company’s operating performance to remain strong over the next 12 to 18 months as ammunition demand remains robust and as the company continues to work through its material backlog.

Lectric eBikes Secures Investment

Bertram Capital announced that it has made an investment in Phoenix, AZ-based Lectric eBikes, a designer and direct-to-consumer retailer of electric bicycles and accessories.

REI To Open New Store In Orland Park

REI Co-op will open a new store in the Village of Orland Park, IL in fall 2021, representing the co-op’s fifth location in Illinois.

VF’s Q3 Revenues Slide 6 Percent

VF Corp. reported sales dropped 6 percent in the third quarter ended December 26. Sales for the Vans brand were down 6 percent while sales for The North Face were flat, though the company’s entire outdoor segment fell 5 percent. Earnings came in just ahead of Wall Street’s consensus estimate but were below year-ago levels. VF nonetheless raised its guidance for the year.