SGB Update Outdoor
Adidas Partners with Dr Pepper Dallas
Adidas reached a multi-year partnership with Dr Pepper Dallas Cup XXXV, the the elite international youth soccer tournament. Adidas becomes the exclusive apparel and product provider…
Labor Rights Campaign Pushes TNF to Sign Bangladesh Safety Accord
United Students Against Sweatshops (USAS) has singled out The North Face in a campaign aimed at shaming VF Corp. into signing an agreement USAS claims better protects garment workers in Bangladesh than the one created last year by VF Corp. and more than a
Adidas Offering $100,000 for Fastest 40
Adidas plans to award $100,000 to the player who runs the fastest 40-yard dash time in Adidas’ Adizero 5-Star 40 cleat at the NFL scouting combine…
Crocs Looks to Get Lean and Mean
In Crocs’ first conference call with analysts since its surprise announcement of its investment by The Blackstone Group, John McCarvel, CEO, on the company’s fourth-quarter conference call indicated the future of Crocs will be more about profi
Dagger Team Manager Tours Schools to Spread Outdoor Lifestyle Gospel
Dagger is sponsoring Dagger Team Manager Chris Gragtmans' 2014 “Live Your Dreams” tour, during which he will visit high schools, colleges and universities to talk about how can build confidence and achieve career goals thorugh an active
Sportsman’s Warehouse Reveals 2014 Expansion Plan
Sportsman’s Warehouse will open seven new stores in the West and Pacific Northwest during the spring and summer of 2014, announced company CEO John Schaefer…
Puma Q4 Loss Widens on One-Time Charges
Puma reported a loss of €115.2 million ($157.8 mm) in its fourth quarter due to previously-announced restructuring charges but also barely made an operating profit in the period. Revenues slid 13.2 percent to €698 million ($956.3 mm) and 4.7 p
Super Retail Reports Strong 1H Comps at Sports and Leisure Divisions
Super Retail Group’s of Australia reported strong growth at its Leisure Retailing and Sports Retailing Divisions for the 26 weeks ended Dec. 28, 2013…
West Marine Reschedules Q4 Earnings Release
West Marine, Inc. delayed the distribution of its 2013 fourth quarter and fiscal year earnings release, as well as the related conference call and webcast previously scheduled to take place later today while working through a few final audit items. The co
Iconix’s Q4 Revenues Climbed 24 Percent
Iconix Brand Group reported a 24 percent gain in fourth-quarter revenues…
Liberty Ammunition Signs New Marketing Company
H&G Marketing will work with Liberty Ammunition to expand their product lines throughout the shooting sports distribution channels…
Canadian Avalanche Center Mourns Loss of Fundraiser
Wade Galloway, a strong supporter of public avalanche safety and fund raiser for the Canadian Avalanche Centre (CAC) became the country's fourth avalanche fatality Feb 15, according to the CAC…
Mt. Hood Ski Resorts Hail February Snowstorms
February is being called “fabulous” by marketers at ski resorts on Mt. Hood, OR after a storm dumped another 18 inches of snow on the mountain Tuesday, helping ease a drought that has delayed the start of ski season from the Pacific Northwest all the way
Peak Launches All Star Sneakers
Peak Sport Products Co., Limited launched two Tony Parker All-Star TP9 series sneakers which were worn by the athlete during the All-Star Game in New Orleans, LA on Feb. 16. The models marked the Chinese brand's first NBA All Star shoe…
New Balance Signs ITU World Junior Champion
New Balance signed their latest Team New Balance athlete, the 2011 ITU World Junior Champion Lukas Verzbicas…
