SGB Update Apparel
L.L.Bean Gives $4 Million To Nonprofit Organizations In 2018
L.L.Bean announced year-end approval of its charitable program, contributing $4 million in grants, products and sponsorships in 2018 through its newly named L.L.Bean Outdoor Access Fund and L.L.Bean Community Fund. Grants included the National Park Foundation and The Trust for Public Land.
7mesh Cycling Apparel Announces New Distribution In France, Italy And The Benelux
British Columbia’s 7mesh Cycling Apparel is again expanding its European footprint with new distribution in the Benelux, France, and Italy.
K2 Sports Names Tim Swart Global Vice President Of Marketing
K2 Sports announced that Tim Swart has joined the company as global vice president of marketing, managing global marketing operations for its portfolio of outdoor brands.
Under Armour Names Tchernavia Rocker Chief People And Culture Officer
Under Armour Inc. announced the appointment of Tchernavia Rocker as its new chief people and culture officer. Rocker, formerly at Harley-Davidson, will lead all facets of the company’s human resources function.
Rabbit Signs On As Apparel Sponsor For Aravaipa’s Black Canyon Ultras
Rabbit, the California-based running apparel manufacturer, has signed on to sponsor another of Aravaipa Running’s signature events, the Black Canyon Ultras. Races of both 60 and 100 kilometers will be contested next month on the world class Black Canyon National Recreation Trail north of Phoenix, AZ.
PVH Corp. Supports Global Fashion Agenda’s 2019 CEO Agenda
PVH Corp., the owner of iconic brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo Warner’s and Izod, announces its support of Global Fashion Agenda’s CEO Agenda 2019.
Ironman Appoints Chief Merchandise Officer
Ironman, a Wanda Sports Holdings Company, announced the promotion of 25-year experienced retail executive Jennifer Mocerino to chief merchandise officer for Ironman. Mocerino has been responsible for the expansion of retail operations to 26 countries and over 150 events globally.
Clarus Corp. Sees Q4 Exceeding Guidance
Clarus Corp. again lifted its guidance for the year ended December 31 due to healthy revenue increases in the fourth quarter. The gains were led by 8 percent growth from Black Diamond and 14 percent growth from Sierra Bullets.
Under Armour To Sponsor Catholic University
Under Armour reached a five-year apparel agreement with Catholic University Athletics in Washington, D.C. through BSN Sports.
Puma Signs Multi-Year Partnership With Egypt Football Association
Puma has signed a new multi-year partnership with the Egyptian Football Association, which will see the brand once again team up with Africa’s most successful team.
Spalding Named Official Basketball Of Canadian Elite Basketball League
Spalding and the Canadian Elite Basketball League entered into a three-year partnership agreement that makes Spalding the Official Basketball of the CEBL.
Antigua Signs License Agreement With U.N. Clothing Company
The Antigua Group, Inc., one of the nation’s leading designers and marketers of lifestyle apparel under the Antigua brand, announced that it has signed a license agreement with U.N. Clothing Company LLC to produce Antigua branded underwear, swimwear and loungewear.
Adidas Launches Sports Accelerator Program
Adidas announced the launch of its new sports accelerator program “Platform A” at Station F, the world’s largest start-up campus located in Paris. Thirteen start-ups have been selected to work with Adidas on new business initiatives for the sports industry starting in January.
Puma Establishes New North American Headquarters
As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.
Altra Signs World Champion Obstacle Course Racer And Ultrarunner
Altra signed world champion obstacle course racer Amelia Boone to its Elite Team. Boone has won the Spartan Race World and Toughest Mudder championships.
