SGB Update Apparel

Fabletics Signs On As Official Active Lifestyle Partner Of Tough Mudder

Fabletics announced it had been named the official active lifestyle partner of Tough Mudder.  Craft Sportswear in April entered into a multi-year global partnership to become its “Official Performance Apparel and Footwear” of the series. Previously, Merrell was its footwear sponsor, and Alanic was its apparel partner.

Winter Sports Market Announces Show Dates

Winter Sports Market (WSM) serving the wintersports community of specialty retailers and manufacturers, announced its upcoming in-person show dates.

Burton Appoints Chief Strategy Officer

Burton announced the promotion of Ali Kenney, formerly SVP, strategy & insights, to chief strategy officer. As Burton’s first chief strategy officer, Kenney will lead key workaround brand purpose, company strategy, consumer-centricity, sustainability, DEI and growth opportunities.

USA Cycling Launches 100-Year Anniversary Campaign

USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.

BD-Capital Invests In SportPursuit

SportPursuit, an online private sales club in the UK and Germany focused on active lifestyle and sports products, has secured an investment from BD-Capital, a pan-European, operationally-led private equity firm.

Dearfoams Appoints President

Dearfoams announced Jocelyn Thornton as its new brand president. The hiring comes as Dearfoams, best known for its slippers, is moving into multi-category segments including home, sleepwear and socks, and is expanding within the comfort shoe category.

Eliel and Co. Appoints Senior Executives

Eliel and Co., parent company of advanced technical apparel brands Eliel Cycling and endurance brand, Wattie Ink., has hired a third key executive to round out its senior leadership team.

RYU Apparel Sets Goal To Reach $50M In Annual Revenues In 2025

In a mid-year update to shareholders and investors, Rob Blair, COO, RYU Apparel Inc., said the company had set a $50 million net revenue target by 2025. The Vancouver-baed athletic apparel brand intends to reach an operating ratio of more than 35 percent and more than $15 million in EBITDA.

Off-Price Concept To Open In Former Lord & Taylor Locations

Hilco Global announced that its Hilco Retail Solutions platform, in a joint venture with Gordon Brothers, has been working with HBC to launch Shopper’s Find, a new retailer that is opening in former Lord & Taylor locations.