SGB Today Sports & Fitness
Stack Athletics Drops Summer 2024 Pickleball Collection
Stack fuses streetwear meets pickleball-focused tech in Summer 2024 apparel collection
J.Crew Partners with USA Swimming on Exclusive Collection for Summer 2024
The partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being by the water, in all its forms.”
The Future of Nike Air
New research, advanced capabilities and an innovation agenda has led Nike to evolve its Alphafly line to the Alphafly 3 — a shoe “to serve all marathoners.”
Inspired by Nostalgia, Puma x Lost Management Cities Reimagine GV Special
Puma returns with a 2024 version of its GV Special from its archives, having received a “collaborative touch-up” from Seoul-based Lost Management Cities.
Vans Global Skateboarder Arisa Trew, First Woman to Land a 900
Trew has taken skateboarding to greater heights by becoming the first female to land a 900, a feat accomplished 25 years after Tony Hawk’s groundbreaking achievement.
Pacsun to Drop Team USA Streetwear Collection Celebrating Olympic Games Paris 2024
The collection features three capsules—International Olympic Committee Heritage, USA Heritage and Team USA for men and women. Various Olympic-themed styles will also launch under Pacsun’s Kids line.
Pickleball Kingdom Signs Original Penguin as Official Apparel Provider
This partnership aims to support the growing community of pickleball players by offering Original Penguin apparel to enhance play.
New Era and Newcastle United Launch Headwear Collection
New Era will introduce a limited-edition 59Fifty cap with contrasting white stitching throughout to celebrate the new range, calling out iconic Newcastle United phrasing.
Innovative Eyewear, Inc. to Launch Eddie Bauer Smart Eyewear with ChatGPT
The Eddie Bauer Smart Eyewear collection will debut with four polarized sunglass styles, showcasing a rimless smart eyewear design and includes voice access to ChatGPT.
Adidas Originals x Craig Green Introduce Three Silhouettes for SS24
Adidas x Craig Green introduce the CG Retrophy collection which includes the Boost, Sandal and three new colorways for the Squash Polta AKH.
Wilson Sporting Goods Signs Caitlin Clark
Multiyear deal includes Clark’s first signature basketball line and innovation of future basketball products.
Skechers First Brand to Buy Super Bowl LIX Ad
“This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.” —Michael Greenberg, President, Skechers
Supercar Designer, McLaren, Debuts Limited-Edition E-Bike Range
Designed with hand-laid carbon-fiber frames and five power settings: Off, Eco, Trail, Sport, the Race 600W and 250W versions of both Extreme and Sport versions will be available in limited numbers.
Puma Rewrites a Classic: Takes Easy Rider From the Tracks to the Streets
A retro running silhouette that “embodies a classic era of footwear design,” the iconic Easy Rider, rooted in running, has undergone an evolution in 2024.
PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.
