SGB Today Sports & Fitness
USA Pickleball Certifies Owl Paddles For Tournament Play
The partnership, coupled with USAP approval and certification, positions Owl to make an even bigger impact on the growing paddlesport category.
Inov8 Drops Nex-Gen Trail Running Shoes
“The new shoes are neither over-engineered nor under-engineered, in the strong belief that nature knows best. We let your foot control the shoe, not the shoe control the foot.” —Inov8 Founder Wayne Edy
Puma Hoops and Lamelo Ball Accelerate the Game with Porsche Collab
In collaboration with Porsche, Puma Hoops and LaMelo Ball will release the Puma x Porsche Collection on February 17 fusing basketball with auto excellence.
Original Converse Weapon Returns
At the helm of the revived Converse Weapon is Shai Gilgeous-Alexander, the All-NBA first-team point guard and two-time All-Star who stars in the remake of the original 1986 “Choose Your Weapon” campaign.
Adidas x Patrick Mahomes Drop the Mahomes 2 Collection
“Mahomes 2 has been years in the making and is the result of unparalleled collaboration between Mahomes and our industry-leading designers to create a premium, unique collection.” —Chris Murphy, Senior Vice President, Brand Marketing, Adidas
Primal Partners with the National Cycling League
Through the agreement, Primal is the exclusive pro-tour cycling apparel provider for NCL’s Denver Disruptors, Miami Nights and Atlanta Rise.
Vulcan Becomes Official Ball of The Picklr
The Vulcan ball will be used across Picklr club initiatives, including leagues, tournaments and clinics, and will be sold exclusively at all Picklr locations and pro shops.
Wilson To Drop First 3D-Printed Basketball That Never Needs Inflating
“Wilson has gone where no brand has gone before with the release of the Airless Gen1 basketball, further inspiring the next generation of sports innovation.” —Kevin Murphy, General Manager, Team Sports, Wilson.
FedEx delivers the Vince Lombardi Trophy to Las Vegas ahead of Super Bowl LVIII
Fans in the Las Vegas area can view the trophy up close at the Super Bowl Experience Presented by Toyota through February 10 at the Mandalay Bay Convention Center.
Easton Diamond Sports Ghost Advanced Fastpitch Softball Bat Rises Above
“The high-performing Double Barrel 3 technology coupled with the most durable composite material we’ve ever made gives players an amazing feel with the hottest performance possible.” —John Loeffler, Bat Category Manager, Easton Diamond Sports
Agassi, Graf, McEnroe, and Sharapova compete for $1M Purse in Pickleball Slam 2
In the main event, Andrew Agassi and Steffi Graf defeated John McEnroe and Maria Sharapova.
Quintana Roo debuts V-PRi Flagship Triathlon Bike
The model includes Quintana Roo’s first integrated cockpit, internal hydration and nutrition storage, exhibits weight savings, and a high level of packability for traveling triathletes.
S’Well Launches Latest Hydration Product with Explorer Bottle
S’well’s latest product, the Explorer Bottle, uses the same technology as the brand’s original bottles and tumblers but with a new shape for increased functionality when hydrating on the go.
Feel the Course in Asics Gel-Kayano Ace 2
Designed to bring lightweight comfort to the golf course, the Asics Gel-Kayano Ace 2 builds on the brand’s running shoes, giving golfers performance footwear while on the course.
Dunlop Sports Americas Relaunches Never Compromise Putters
“We’re excited to be able to bring back the Never Compromise line and give golfers the opportunity to get a hand-built, fully custom putter fit entirely for their stroke.” —Chuck Thiry, Vice President, Dunlop Sports Americas
