SGB Today Sports & Fitness
As camaraderie and warmth beckon from the fitness studio, we hit the snow running and remember the reasons to be a tribe of one.
Thanks to inclusion in the 2020 Olympics, diversified styles and celebrity appeal, skating is poised for a category comeback.
Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
Twelve industry events and shows to attend this fall.
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.
SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]