SGB Today Sports & Fitness

Item Of The Day: NIKE Hyperforce Sunglasses

Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]

Outdoor Retail Summer Market – Day 2 Recap

Yesterday morning Outdoor Retailer Summer Market started off early at the 7 a.m. OIA Industry Breakfast. Writer: Carly Terwilliger The message to the standing room only crowd heard from keynote speaker Former U.S. Secretary of Interior Sally Jewel was all about unity. In her first major appearance since leaving office, Jewell was adamant about the […]

Outdoor Retailer Summer Market Kicks Off

Outdoor Retailer Summer Market kicked off yesterday bright and early with the 7 a.m. OIA Industry Breakfast, featuring former Interior Secretary Sally Jewell speaking on the theme of “Together We are a Force for Public Lands.” So it’s fitting that yesterday, OR attendees got outside to enjoy those lands at a variety of pre-show experiences.

Outdoor Retailer Summer Market: What You Missed At Demo Day

SGB was there yesterday at the Outdoor Retailer Demo Day and selected some of the more notable and new items from the Paddlesports category that will play a major role in future seasons. Writer: Travis Poulin Stand Up Paddleboard (SUP)  Waterman iSUP BK Pro 9’10 is suited best for the lighter rider. The BK Pro line was designed by Brian […]

en-dur-ance

Killian Jornet won the Hardrock 100 while running with a dislocated shoulder.

Oakley, VSCO Partner To Launch Prizm Lens Technology

Oakley engineers partnered with VSCO’s color scientists to conceptualize a custom filter that replicates the effects of the Prizm lens technology in three presets – road, snow and tungsten.