SGB Today Sports & Fitness
Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]
Flylow is often thought of as a winter company, but has been a large player in the summer market for several years now.
Yesterday morning Outdoor Retailer Summer Market started off early at the 7 a.m. OIA Industry Breakfast. Writer: Carly Terwilliger The message to the standing room only crowd heard from keynote speaker Former U.S. Secretary of Interior Sally Jewel was all about unity. In her first major appearance since leaving office, Jewell was adamant about the […]
Outdoor Retailer Summer Market kicked off yesterday bright and early with the 7 a.m. OIA Industry Breakfast, featuring former Interior Secretary Sally Jewell speaking on the theme of “Together We are a Force for Public Lands.” So it’s fitting that yesterday, OR attendees got outside to enjoy those lands at a variety of pre-show experiences.
SGB was there yesterday at the Outdoor Retailer Demo Day and selected some of the more notable and new items from the Paddlesports category that will play a major role in future seasons. Writer: Travis Poulin Stand Up Paddleboard (SUP) Waterman iSUP BK Pro 9’10 is suited best for the lighter rider. The BK Pro line was designed by Brian […]
In Unlike Any, powerful imagery of trailblazing female athletes is paired with the work of spoken word artists.
Killian Jornet won the Hardrock 100 while running with a dislocated shoulder.
Built on Vinylize’s proprietary production technology and featuring Maui Jim’s revolutionary lenses.
Oakley engineers partnered with VSCO’s color scientists to conceptualize a custom filter that replicates the effects of the Prizm lens technology in three presets – road, snow and tungsten.
The lifestyle collection will include a variety of styles for women and men, and will offer the signiture targeted compression and seamless toe features that helped elevate the brand.
Lou Gehrig, Jack Johnson, Nolan Ryan, Phil Niekro, John McEnroe and Richard Petty all made history on the Fourth of July with milestone achievements.
We have reviewed some technological advances in the world of hydration packs and reservoirs – new for 2017.
Mountain bike retailers give us an inside look at what shredders are coveting this season.
Strider founder Ryan McFarland spoke with us about how the company’s revolutionary learn-to-ride concept was born.
The quest to find The Next Olympic Hopeful will find eight athletes who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby.