SGB Today Sports & Fitness
Gazelle Bikes Introduces Eclipse eBike Featuring Bosch Smart System
The Eclipse is Gazelle’s first low-step, Class 3 eBike paired with the largest, integrated 750W battery.
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
Har-Tru Introduces Portable Indoor Performance Pickleball Court
The company made the courts with interlocking tiles coated in Har-Tru Sports Coatings for a hardcourt feel. The design balances performance and comfort for speed of play, ball bounce and foot traction.
Transcend Capital Advisors Signs Elite Amateur to NIL Roster
The youngest co-medalist in U.S. Amateur history, Blades Brown, was the Men’s and Junior Player of the Year in Tennessee in 2023 and signed with Transcend Capital Advisors.
Wilson Sporting Goods drops Limited-Edition MDA Shamrocks Glove
Wilson Sporting Goods joins annual MDA Shamrocks campaign with introduction of limited-edition glove.
Lexus Signs Zalatoris to Golf Ambassador Program
Lexus added Dallas-based Will Zalatoris to its roster of golf champions. The partnership began before the Players Championship at TPC Sawgrass in Ponte Vedra, FL.
Thermore Introduces Freedom Stretch Insulation
Freedom, made from 50 percent post-consumer recycled polyester, offers “ground-breaking stretch” while providing warmth across many uses for active pursuits.
Payntr Golf x Pro Golfer Jason Day Create Footwear Collection
Day’s feedback on the collection’s development has been and will continue to be “instrumental in refining the design and functionality of the footwear, ensuring it meets the highest standards of performance, traction, waterproofing, and comfort.”
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Y-3 Reunites with Real Madrid on Travel Capsule Collection
The inspiration for the Y-3 travel collection comes from Real Madrid’s signature monochromatic color palette—merging all-black with couture tailoring.
Gold’s Gym Inducts Three Industry Icons Into Hall of Fame
Pete Grymkowski, Ed Connors and Tim Kimber established the iconic Venice Beach Gold’s Gym location and revolutionized the fitness industry.
Giordana Beyond Gravel Collection Engineered for Performance and Adaptable Style
“We want riders to feel confident with their kit and empowered to wear it beyond the bike in a way that naturally fits right into the rest of their day.” —Julian Andretta, Creative Director, Giordana Cycling.
Oakland A’s Release Renderings of New Stadium on Vegas Strip
The 33,000-person capacity ballpark will provide an “outdoor feel with views of the city’s skyline.” It is scheduled to open for the 2028 season.
Club Pilates Opens 1,000th Studio in Portland
Club Pilates reached a milestone, opening its 1,000th studio in Portland, OR. The space joins a global network across 12 countries offering low-impact Reformer-based workouts.
Jelenew Redefines Athletic Couture
Chanel’s haute-couture Director, Christelle Kocher, joins Jelenew to launch its first curated performance apparel collection.
