SGB Today Sports & Fitness
Adidas and Malbon Golf Introduce The Crosby Collection
“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf
G/Fore adds Softspike Stability to Gallivanter Golf Shoe
Designed with ten points of contact with the ground for increased weight dispersion, G/Lock Gallivanter spikes feature center stingers and flexible expanding legs to grip the course.
JLab Partners with PGA Tour Pros
JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.
Inov8 Athlete Jack Scott Smashes 268-Mile Spine Race Record
Scott wore one pair of Inov8’s Trailfly G 270 V2 running shoes for the 268-mile race.
Franklin Sports CFX Pro Batting Glove Series More than Just A Standard Batting Glove
“As players’ needs evolve, it is our commitment at Franklin Sports to strive and create an optimal performance glove that not only looks great but feels even better.” —Adam Franklin, President, Franklin Sports
PGA Tour partners with GolfForever as Official Golf Fitness System
“Promoting an active and healthy lifestyle is a core value of the PGA Tour, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans.”—Brian Oliver, PGA Tour executive vice president, Corporate Partnerships.”
Ripken Baseball expands All-Ripken Games, adds Under Armour as Presenting Partner
All-Ripken Games powered by Under Armour will attract top youth baseball and softball players to compete and develop The Ripken Way.
Fitness pioneer Tracy Anderson launches Activewear Line
The 12-piece Tracy Anderson Collection will be released weekly until February when it will be available at Bergdorf Goodman.
Merrell Signs Ambassador Athlete; Names 2024 Test Lab Trail Team Athletes
Merrell reported that for 2024, the company signed ultra-runner Coree Woltering as an ambassador athlete. Sara Aranda, Morgan Elliott, and Mercedes Siegle-Gaither earned a spot on the global roster of trail runners wearing the MTL Skyfire 2.
Pickleball Paddle Gives Tennis Players the Upper Hand
Crush partners with Fromuth to launch a pickleball paddle designed for tennis players.
HanesBrands and Georgia Tech Extend Partnership for Mass Retail Fanwear
The two entities signed a multi-year extension of their apparel partnership that gives HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel.
Hobie Eyewear Announces Rep of the Year Awards
Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”
Fila Launches Volley Burst Shoe to Further Its Pickleball Commitment
Designed and wear-tested with feedback from the world’s number one female pickleball player, Anna Leigh Waters, the shoe is made for today’s pro and recreational players.
Puma x Coperni Redefine Tech Footwear with 90SQR
PUMA x Coperni merge futurism with wearable with their latest creation, the 90SQR hybrid shoe.
