SGB Today Sports & Fitness

Timberland Eyewear Drops Round Keyhole Sunglasses

Aligned with Timberland’s sustainability initiatives, the frames in this collection incorporate bio-based injected plastic and acetates, with percentages ranging from 35 percent to 80 percent depending on the style.

Cocona Labs Joins The Conservation Alliance

Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”

Nike Launches Strength Equipment Range

Following its move to open fitness studios in partnership with FitLab, Nike has debuted Nike Strength, a line of premium strength training equipment.

Foresight Sports Partners with Awesome Golf

The golf-simulator maker owned by Vista Outdoor formed a partnership with Awesome Golf, a subscription-based maker of golf-simulation software enabling Foresight Sports’ GCQuad, GCHawk, GC3, and Bushnell Golf Launch Pro users to access Awesome Golf’s simulator software programs.

Peloton Forms Multi-Year Partnership with NBA/WNBA

Peloton signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year deal, Peloton will introduce NBA- and WNBA-themed fitness classes to its members and be the first to launch content from NBA Fitness, which will be part of the NBA app.

UYN Opens Academy for Research and Engineering

Italy’s Unleash Your Nature (UYN) a Trerè Innovation company, officially opened its 38,000-square-foot Academy for Research and Engineering in Apparel and Sport (AREAS) adjacent to its global headquarters in Asola.

IFit CEO To Step Down Amid Capital Infusion

IFit Health & Fitness announced a capital raise and said its co-founder, chairman, and long-time CEO Scott Watterson would step down from direct management of the company but remain chairman. Steve Barr, chief financial officer, and Mark Watterson, chief experience officer, were appointed co-presidents of the organization.

ElliptiGO Reports Strong Growth In 2020

ElliptiGO reported revenue more than doubled in 2020 compared to 2019 as the creator of the elliptical bike expanded its global operations.

PGA Tour Superstore Achieves Record Sales For 2020

PGA Tour Superstore plans to open at least six new stores in 2021, reaching the 50-store milestone by the end of the year. The company also reported record comp-store sales growth while gaining market share for fiscal 2020 despite its brick & mortar doors being closed for nearly two months.

Academy Sports Announces Secondary Offering Of Common Stock

Academy Sports and Outdoors Inc. announced that certain of its stockholders, including affiliates of Kohlberg Kravis Roberts & Co. L.P., intend to offer for sale in an underwritten secondary offering 12 million shares of common stock of Academy Sports.

Gainful Secures $7.5M In Funding

Personalized sports nutrition company Gainful has raised a $7.5 million Series A funding after seeing its revenues more than double over the past year.