SGB Today Sports & Fitness
New Era and Newcastle United Launch Headwear Collection
New Era will introduce a limited-edition 59Fifty cap with contrasting white stitching throughout to celebrate the new range, calling out iconic Newcastle United phrasing.
Innovative Eyewear, Inc. to Launch Eddie Bauer Smart Eyewear with ChatGPT
The Eddie Bauer Smart Eyewear collection will debut with four polarized sunglass styles, showcasing a rimless smart eyewear design and includes voice access to ChatGPT.
Adidas Originals x Craig Green Introduce Three Silhouettes for SS24
Adidas x Craig Green introduce the CG Retrophy collection which includes the Boost, Sandal and three new colorways for the Squash Polta AKH.
Wilson Sporting Goods Signs Caitlin Clark
Multiyear deal includes Clark’s first signature basketball line and innovation of future basketball products.
Skechers First Brand to Buy Super Bowl LIX Ad
“This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.” —Michael Greenberg, President, Skechers
Supercar Designer, McLaren, Debuts Limited-Edition E-Bike Range
Designed with hand-laid carbon-fiber frames and five power settings: Off, Eco, Trail, Sport, the Race 600W and 250W versions of both Extreme and Sport versions will be available in limited numbers.
Puma Rewrites a Classic: Takes Easy Rider From the Tracks to the Streets
A retro running silhouette that “embodies a classic era of footwear design,” the iconic Easy Rider, rooted in running, has undergone an evolution in 2024.
PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.
CycleBar Indoor Cycling Training Program Officially Recognized as CE Provider
CycleBar’s training program is open to all fitness professionals and can be completed anywhere between three to five weeks. Upon program completion, trainees will earn 1.9 CEUs for NASM, 15 CEUs for AFAA and 20 CEUs for ISSA.
Nike Basketball Adds A’ja Wilson to Signature Athlete Roster
Wilson, the WNBA pro player for the Las Vegas Aces, has worked with Nike for over a year to create a signature collection, including a shoe.
Ecco Golf Offers ‘New Flavour of Golf’ Collection
The golf shoe manufacturer released a special-edition capsule collection “celebrating different, and sometimes unexpected, flavors of golf.”
Big Peach Running Co. Celebrates 20th Anniversary
The business started with one running store. Today it has ten located throughout the Metro Atlanta area, one store in Melbourne, FL, that opened earlier this year, and a mobile shop, Big Peach On Wheels.
Dick’s Official Sporting Goods Retail Partner of the Boston Celtics and Red Sox
Dick’s will also be the presenting partner of each franchise’s youth initiatives, including the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.
Freaks of Nature Co-Founder Kelly Slater Launches First Products
Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.
Science of the Swing: Golftec Optimotion Technology used by CBS Sports
CBS Sports is using Golftec’s OptiMotion motion-capturing technology on its 2024 golf broadcasts to analyze and provide insights into the swings of some of the best players in the game.
