SGB Today Sports & Fitness
ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs
“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President
UNL Names 1890 Nebraska Official NIL Collective of Nebraska Athletics
The University of Nebraska Athletic Department named 1890 Nebraska the official name, image, and likeness (NIL) collective of Nebraska Athletics.
Skechers Signs Footballer Mohammed Kudus; Celebrates First Year Going Global
West Ham United and Ghana National Team Winger competes in Skechers football boots with the new Evolution Pack taking the brand global.
Skullcandy Launches Active Collection
The earbud collection includes three “active” wireless products—Push Play Active, Push ANC Active and Sesh ANC Active—available at retailers July 2.
Eastside Golf Signs Top Junior Golfer to NIL Roster
Kihei Akina was ranked No. 1 in the 2025 class by Golfweek. He accompanies Temple University freshman Matthew Vital on Eastside Golf’s NIL roster.
Meijer Celebrates 90th Anniversary as Family-Owned Midwest Retailer
Hendrik Meijer, a local barber in Greenville, MI, started the food store to service customers who visited his barbershop. in 1934. Today, the family-owned retailer has with over 500 Meijer supercenters, grocery stores, neighborhood markets, express locations, and distribution and manufacturing facilities throughout six Midwest states operated by over 70,000 employees.
Adidas Drops the Velostan Smith
“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith
Tommy Hilfiger and U.S. SailGP Team Ink Global Partnership
The partnership kicks off for the league’s 2025 season, to redefine fashion’s role in sailing and sports role in pop culture.
Summer Kicks Off in NYC with Mubadala New York Sail Grand Prix
The first F50s have hit the water in New York City to begin training ahead of racing this weekend. After two fleet races on June 23, the top three ranked teams will fiercely compete in the winner-takes-all final, which will ultimately decide the event winner.
Puma Releases Teveris G Spikeless Golf Shoe
The Teveris G is a lifestyle shoe, drafted from the early 2000s, the era trending in today’s fashion scene.
Castore to Sponsor Everton’s Kit and Stadium
Under the multi-year agreement, Castore will supply travel wear, playing and training kits for Everton’s men’s, women’s and Academy squads, including home, away and third kits. Castore replaces the Danish brand Hummel.
Nalgene Outdoor Celebrates 75 Years with Two Exclusive Designs
Nalgene Outdoor’s anniversary limited edition designs featured on its 32-ounce wide-mouth bottle will be available exclusively on Nalgene.com, with 20 percent of each anniversary bottle sold supporting the Nalgene Water Fund.
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
Under Armour Renews Sponsorship with University of Maryland
UA has been the department-wide exclusive outfitter since 2005 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
