SGB Today Sports & Fitness
Asics Adds Taylor Fritz to Global Athlete Roster
An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.
Rhone Signs LPGA Tour Athletes Lilia Vu and Lauren Hartlage
“We at Rhone cannot wait to be alongside these athletes as they deal with the everyday challenges of high-performance sports.” — Emma Crepeau, Chief Growth Officer, Rhone
Good Read: “Look Good, Feel Good, Play Good: Nike Apparel”
“Look Good, Feel Good, Play Good: Nike Apparel” charts a visual history of women’s sportswear and the key role Nike has played in advancing women’s sports over the last 50 years.
Pvolve and Vuori Build on Successful Partnership
The company’s announced an expansion of their partnership through a nationwide Pvolve x Vuori tour and the introduction of Pvolve-branded Vuori products to appear in Pvolve studios later this year.
Galvin Green Introduces Waterproof Dryvr Collection
“Working closely with Pertex and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading Dryvr product range,” —CEO Nicholai Stein
University of Alaska Fairbanks Extends Partnership with BSN Sports and Nike
BSN Sports will remain the Nanooks’ official apparel and equipment provider, outfitting student-athletes, coaches and staff in Nike gear for multiple athletic seasons.
Wilson Drops RF Collection in Collaboration with Roger Federer
The RF 01 line includes three rackets designed and tested by Federer: RF 01 Pro, RF 01 and RF 01 Future. The collection also features bags and accessories. This collaboration will keep Federer partnering with Wilson, with the RF 01 being the first line in this signature collection.
FIU Stadium Rebrands to Pitbull Stadium
The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium, making it the first athletics venue to have an artist possessing the naming rights.
Report: U.S. Highschools Offering Girls More Opportunity to Play Flag Football
A recent NSGA report shows that high schools are offering girls more opportunities to play flag football. Eleven states have officially sanctioned games, and Illinois and Colorado will add the sport in 2024. Montana offers the sport as a pilot program.
JD Sports, Nike’s First Global Retail Connected Member Partner
Through the partnership, JD’s U.S. customers can access select Nike members-only footwear and clothing by linking their JD Status and Nike membership accounts through the JD app or website.
Topgolf’s “The Sure Thing” Made for the Thrill of Hitting the Ball
Topgolf dubbed the golf club “The Sure Thing,” to increase the likelihood of hitting the ball into the air and “experiencing that euphoric feeling that comes from a shot well hit.”
PickleRage signs First Family of Pickleball as Ambassadors
The Johnson family has been mainstays on the Professional Pickleball Tours since they burst onto the scene in 2021. As part of the agreement, the Johnson Family will play an integral role across PickleRage’s commercial operations, including instruction and program development, membership engagement, and collaboration with franchisees.
Sony and the NFL Launch New Tech Partnership
The new partnership is the latest example of Sony’s further integration in NFL game coverage, which includes sideline photography, broadcast cameras and production, technology that supports officiating, enhancements for in-stadium fan experiences, and more.
Skechers Signs WNBA Star Forward Rickea Jackson to Elite Athlete Team
“While Skechers is a new player in the basketball world, their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I’m eager to see what we can accomplish together.” —
Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.
