SGB Today Sports & Fitness
Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.
Teqball Descends On Tulsa
Tulsa, OK, was selected as this year’s exclusive host city for the 2024 U.S. Teqball tournament, which will be held from June 14-16 and broadcast live internationally.
Puma Golf x Quiet Golf Introduce Contemporary Golf Collection
The contemporary styles include cable knit sweaters and half zips to crewneck sweatshirts and graphic tees “that capture the essence of spring and summer golf.”
Centerline Athletics Launches Pickleball Apparel Line
Designed by pickleball players for pickleball players, at the forefront of the launch is a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
USTA Aims to Make U.S. the No.1 Tennis-Playing Nation Worldwide by 2035
Ambitious growth strategy aims to increase the number of Americans playing the World’s Healthiest Sport to 10% of the population, while deepening positive impact in communities nationwide
ŌURA Introduces Oura Labs, An In-App Innovation Hub for Members
Symptom Radar, the first feature available for testing in Oura Labs, pioneers the connection between biometric data trends and overall wellness
Skechers signs Albert Pujols as Brand Ambassador
Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
“Fantastic Baseball” Launches with MLB as Partner and Aaron Judge as Cover Athlete
Global game developer Wemade launched “Fantastic Baseball,” a mobile game developed in partnership with Major League Baseball and endorsed by baseball superstar Aaron Judge as the cover athlete.
Algenesis Unveils Groundbreaking Biodegradable TPU Material
Algenesis’ partnership with Trelleborg underscores the material’s versatility and potential to disrupt industries ranging from aerospace applications to outdoor apparel.
Currex Insoles Signs USWNT Team Captain Lindsey Horan
Sponsored Content: Currex, the leader in activity specific insoles inks agreement with Professional Soccer player, Lindsey Horan, to play in the brands Currex CleatPro insoles.
New Era Cap Signs Multi-Year Collab With Pro BMX Athlete Nigel Sylvester
Sylvester to serve as creative advisor in multi-year deal with New Era Cap.
“Unfortunately, Not A Lot Has Changed For Girls In Football”
German national team captain Alexandra Popp speaks to Puma CEO Arne Freundt about leadership and the challenges of women in football (soccer).
Dick’s House of Sport Partners with Former NFL Pro J.J. Watt
“J.J.’s passion for sport and his commitment to the community make him the perfect fit for Dick’s House of Sport.” —Mark Rooks, VP of creative, sponsorships and entertainment, Dick’s Sporting Goods
Adidas Introduces Twistknit and Twistweave in Ultimate365 Golf Apparel Collection
Adidas Golf’s new material concepts, Twistknit and Twistweave, are now part of its Ultimate365 golf apparel range for men and women.
