SGB Today Sports & Fitness

Galvin Green Introduces Waterproof Dryvr Collection

“Working closely with Pertex and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading Dryvr product range,” —CEO Nicholai Stein

Wilson Drops RF Collection in Collaboration with Roger Federer

The RF 01 line includes three rackets designed and tested by Federer: RF 01 Pro, RF 01 and RF 01 Future. The collection also features bags and accessories. This collaboration will keep Federer partnering with Wilson, with the RF 01 being the first line in this signature collection.

FIU Stadium Rebrands to Pitbull Stadium

The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium, making it the first athletics venue to have an artist possessing the naming rights.

PickleRage signs First Family of Pickleball as Ambassadors

The Johnson family has been mainstays on the Professional Pickleball Tours since they burst onto the scene in 2021. As part of the agreement, the Johnson Family will play an integral role across PickleRage’s commercial operations, including instruction and program development, membership engagement, and collaboration with franchisees.

Sony and the NFL Launch New Tech Partnership

The new partnership is the latest example of Sony’s further integration in NFL game coverage, which includes sideline photography, broadcast cameras and production, technology that supports officiating, enhancements for in-stadium fan experiences, and more.

Skechers Signs WNBA Star Forward Rickea Jackson to Elite Athlete Team

“While Skechers is a new player in the basketball world, their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I’m eager to see what we can accomplish together.” —

New Report Identifies Major Retailer Concerns for Holiday 2024

Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”