SGB Today Sports & Fitness
Baffins introduced Cush (CFL), a limited-run extension of its Hybrid Slipper Collection, with the logos of the Canadian Football League (CFL) and all nine teams.
Aligned with Timberland’s sustainability initiatives, the frames in this collection incorporate bio-based injected plastic and acetates, with percentages ranging from 35 percent to 80 percent depending on the style.
Kane Footwear and Honey Stinger collaborate on limited-edition shoe to promote recovery.
Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”
Following its move to open fitness studios in partnership with FitLab, Nike has debuted Nike Strength, a line of premium strength training equipment.
The golf-simulator maker owned by Vista Outdoor formed a partnership with Awesome Golf, a subscription-based maker of golf-simulation software enabling Foresight Sports’ GCQuad, GCHawk, GC3, and Bushnell Golf Launch Pro users to access Awesome Golf’s simulator software programs.
Peloton signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year deal, Peloton will introduce NBA- and WNBA-themed fitness classes to its members and be the first to launch content from NBA Fitness, which will be part of the NBA app.
Italy’s Unleash Your Nature (UYN) a Trerè Innovation company, officially opened its 38,000-square-foot Academy for Research and Engineering in Apparel and Sport (AREAS) adjacent to its global headquarters in Asola.
Wolverine World Wide, Inc. named Chris Hufnagel as company president, promoted Janice Tennant to Merrell’s global brand president and named Rob Griffiths as global brand president of Saucony.
IFit Health & Fitness announced a capital raise and said its co-founder, chairman, and long-time CEO Scott Watterson would step down from direct management of the company but remain chairman. Steve Barr, chief financial officer, and Mark Watterson, chief experience officer, were appointed co-presidents of the organization.
ElliptiGO reported revenue more than doubled in 2020 compared to 2019 as the creator of the elliptical bike expanded its global operations.
PGA Tour Superstore plans to open at least six new stores in 2021, reaching the 50-store milestone by the end of the year. The company also reported record comp-store sales growth while gaining market share for fiscal 2020 despite its brick & mortar doors being closed for nearly two months.