SGB Today Sports & Fitness
The Players’ Tribune Celebrates 10 Years; Releases Ltd. Edition Book with Assouline
In celebration of The Players’ Tribune’s 10th anniversary, the sports content brand partnered with luxury book publisher Assouline on an exclusive collection of athlete narratives and photography for the limited-edition book I’ve Got a Story to Tell.
Bridgestone Golf x Eastside Golf: Growing the Game
The new collaboration with Eastside Golf includes custom-printed Tour B X golf balls in a limited-edition package timed with the Eastside Golf Invitational on September 16 at Liberty National.
Hockey: Faster Than Ever to Open at The Henry Ford
Hockey: Faster Than Ever, an interactive traveling exhibition on ice hockey’s science, history and culture, will open at The Henry Ford on October 13 through January 5.
Reebok Adds Julian Edelman As Brand Athlete
Former pro football wide receiver, three-time champ and one-time championship MVP joins Reebok “to Inspire the next-generation of athletes.”
Oksana Masters Wins Second Paralympic Gold in Paris
USA’s Oksana Masters defended her Tokyo gold medal in the women’s H4-5 individual time trial, beating the Netherlands’ Chantal Haenen by 6.24 seconds after trailing by over 20 seconds earlier in the race.
Lotto Adds Kellyn Acosta to Roster; Launches Lifestyle Footwear at Dick’s
The Chicago Fire FC midfielder joins Lotto’s Athlete roster. Timed with the signing, parent company WHP Global launched the Lotto Leggenda lifestyle footwear collection with Dick’s Sporting Goods.
Foot Locker Commemorates 50th Anniversary with Limited-Edition Collection
Over the decades, Foot Locker has marked its influence on sneaker culture with milestones, including the exclusive launch of the Nike Air Max Plus in 1998, the Foot Locker Slam Fest from 1988 to 1996, and introduced signature sneakers for athletes with top brands.
United States Announces 2024 Women’s PGA Cup Team
The women’s 2024 U.S. PGA Cup Team includes Sandra Changkija, Joanna Coe, Stephanie Connelly Eiswerth, Ashley Grier and
Allie Knight. The biennial international competition includes teams from the U.S., Australia, Canada, the UK, Ireland, South Africa, and Sweden and will take place September 30 through October 5 on the Meadows Course at Sunriver Resort in Sunriver, OR.
Perry Ellis x Original Penguin Expand Partnership with University of Miami Athletics
The extended partnership will include a student-athlete brand ambassador program and a Community Suits program to outfit students with professional attire for success on and off campus.
KT Adds Turf Tape to Lineup Ahead of 2024 Football Season
Based in Utah, KT entered a new segment within the football market with KT Turf Tape, underscoring the brand’s commitment to empowering athletes’ performance at all levels.
Pushing the Limits with Enduro 3 from Garmin
Built for long races, the Enduro 3 weighs 63 grams and features up to 320 hours in GPS mode with solar charging and an always-on display. The device includes training and navigation tools with round-trip routing, trail run VO2 max insights, grade-adjusted pace, and preloaded TopoActive maps.
Nike Women by Yoon Collection Taps Naomi Osaka as Muse
Yoon Ahn incorporates court-inspired styles that “play outside the lines.” The custom collection for Osaka features one-of-one performance dresses, walk-on skirts and jackets with oversized bows, timed for her return to the U.S. Open.
Adidas x Damian Lillard Unveil Dame 9 Signature Shoe with Bape Collab
Adidas Basketball showcased the latest iteration of the Dame franchise, the Dame 9, an extension of Damian Lillard’s signature shoe line. Adidas rounded out the shoe drop with a selection of apparel pieces. The limited edition collection will be available on August 31.
Puma Hoops x LaMelo Ball Are Back with MB.04 and LaFrancé 1:1
The newest MB.04 integrates Ball’s branding, including the Phoenix logo and “1 1 1” motifs. Puma and Ball are also dropping a new colorway of the LaFrancé 1:1 in all-over baby blue. Launching on September 12, the Puma MB.04 and LaFrance 1of1 include various apparel pieces.
Skechers Signs Football Legend Ruud Gullit
The former Netherlands National Team Captain will appear in Skechers marketing campaigns as the brand’s first ambassador for Benelux.
