SGB Today Sports & Fitness
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
QVC Forms Multi-Year Partnership with USA Pickleball
Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.
Score Sports Expands Partnership with Babe Ruth League Baseball
Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
Ja 2, Nike’s Solution for Morant and the Next-Gen of Playmakers
Ja Morant’s hands-on creative approach shows up in several design elements of the Ja 2, including colorways that reflect the feeling of watching him compete and his background as Nike Basketball’s first Gen Z signature athlete.
Riomar Luxury Bag Collection: Transitions Between Life’s Adventures
Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
The Pro Cup Comes to Innisbrook Resort this December
Four Teams. Match Play. Ultimate Bragging Rights. The greatest athletes from across sport tee it up in The Pro, a new competitive golf series designed to find out who’s the best on the links.
RIA Eyewear Signs Kim Clijsters as Brand Ambassador
The addition of Clijsters to RIA’s ambassador team comes as the company continues to grow its product portfolio in response to the success of its proprietary Court HD+ lens technology.
Akusoli Insoles for Healthy Feet, Back and Body
Leveraging acupressure cushions and magnetic technology placed in pressure points corresponding to specific body parts, the company’s insoles offer wearers a “gentle massage for relief and relaxation.”
Garmin Co-Founders Inducted into National Aviation Hall of Fame
Garmin Co-Founders Dr. Min Kao and the late Gary Burrell were inducted into the NAHF at its 60th annual enshrinement ceremony at the National Museum of the U.S. Air Force held September 14.
The Players’ Tribune Celebrates 10 Years; Releases Ltd. Edition Book with Assouline
In celebration of The Players’ Tribune’s 10th anniversary, the sports content brand partnered with luxury book publisher Assouline on an exclusive collection of athlete narratives and photography for the limited-edition book I’ve Got a Story to Tell.
Bridgestone Golf x Eastside Golf: Growing the Game
The new collaboration with Eastside Golf includes custom-printed Tour B X golf balls in a limited-edition package timed with the Eastside Golf Invitational on September 16 at Liberty National.
