SGB Today Sports & Fitness
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
The Pro Cup Comes to Innisbrook Resort this December
Four Teams. Match Play. Ultimate Bragging Rights. The greatest athletes from across sport tee it up in The Pro, a new competitive golf series designed to find out who’s the best on the links.
RIA Eyewear Signs Kim Clijsters as Brand Ambassador
The addition of Clijsters to RIA’s ambassador team comes as the company continues to grow its product portfolio in response to the success of its proprietary Court HD+ lens technology.
Akusoli Insoles for Healthy Feet, Back and Body
Leveraging acupressure cushions and magnetic technology placed in pressure points corresponding to specific body parts, the company’s insoles offer wearers a “gentle massage for relief and relaxation.”
Garmin Co-Founders Inducted into National Aviation Hall of Fame
Garmin Co-Founders Dr. Min Kao and the late Gary Burrell were inducted into the NAHF at its 60th annual enshrinement ceremony at the National Museum of the U.S. Air Force held September 14.
The Players’ Tribune Celebrates 10 Years; Releases Ltd. Edition Book with Assouline
In celebration of The Players’ Tribune’s 10th anniversary, the sports content brand partnered with luxury book publisher Assouline on an exclusive collection of athlete narratives and photography for the limited-edition book I’ve Got a Story to Tell.
Bridgestone Golf x Eastside Golf: Growing the Game
The new collaboration with Eastside Golf includes custom-printed Tour B X golf balls in a limited-edition package timed with the Eastside Golf Invitational on September 16 at Liberty National.
Hockey: Faster Than Ever to Open at The Henry Ford
Hockey: Faster Than Ever, an interactive traveling exhibition on ice hockey’s science, history and culture, will open at The Henry Ford on October 13 through January 5.
Reebok Adds Julian Edelman As Brand Athlete
Former pro football wide receiver, three-time champ and one-time championship MVP joins Reebok “to Inspire the next-generation of athletes.”
Oksana Masters Wins Second Paralympic Gold in Paris
USA’s Oksana Masters defended her Tokyo gold medal in the women’s H4-5 individual time trial, beating the Netherlands’ Chantal Haenen by 6.24 seconds after trailing by over 20 seconds earlier in the race.
Lotto Adds Kellyn Acosta to Roster; Launches Lifestyle Footwear at Dick’s
The Chicago Fire FC midfielder joins Lotto’s Athlete roster. Timed with the signing, parent company WHP Global launched the Lotto Leggenda lifestyle footwear collection with Dick’s Sporting Goods.
Foot Locker Commemorates 50th Anniversary with Limited-Edition Collection
Over the decades, Foot Locker has marked its influence on sneaker culture with milestones, including the exclusive launch of the Nike Air Max Plus in 1998, the Foot Locker Slam Fest from 1988 to 1996, and introduced signature sneakers for athletes with top brands.
United States Announces 2024 Women’s PGA Cup Team
The women’s 2024 U.S. PGA Cup Team includes Sandra Changkija, Joanna Coe, Stephanie Connelly Eiswerth, Ashley Grier and
Allie Knight. The biennial international competition includes teams from the U.S., Australia, Canada, the UK, Ireland, South Africa, and Sweden and will take place September 30 through October 5 on the Meadows Course at Sunriver Resort in Sunriver, OR.
Perry Ellis x Original Penguin Expand Partnership with University of Miami Athletics
The extended partnership will include a student-athlete brand ambassador program and a Community Suits program to outfit students with professional attire for success on and off campus.
