SGB Today Sports & Fitness
New Era Cap Signs Multi-Year Collab With Pro BMX Athlete Nigel Sylvester
Sylvester to serve as creative advisor in multi-year deal with New Era Cap.
“Unfortunately, Not A Lot Has Changed For Girls In Football”
German national team captain Alexandra Popp speaks to Puma CEO Arne Freundt about leadership and the challenges of women in football (soccer).
Dick’s House of Sport Partners with Former NFL Pro J.J. Watt
“J.J.’s passion for sport and his commitment to the community make him the perfect fit for Dick’s House of Sport.” —Mark Rooks, VP of creative, sponsorships and entertainment, Dick’s Sporting Goods
Adidas Introduces Twistknit and Twistweave in Ultimate365 Golf Apparel Collection
Adidas Golf’s new material concepts, Twistknit and Twistweave, are now part of its Ultimate365 golf apparel range for men and women.
Petsmart’s Arcadia Trail Collection Empowers Pet Parents + Pets To explore With Confidence
LED apparel, functional outdoor gear and glow-in-the-dark toys give pet parents the confidence to enjoy the outdoors safely this summer with their pets.
Gazelle Bikes Introduces Eclipse eBike Featuring Bosch Smart System
The Eclipse is Gazelle’s first low-step, Class 3 eBike paired with the largest, integrated 750W battery.
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
Har-Tru Introduces Portable Indoor Performance Pickleball Court
The company made the courts with interlocking tiles coated in Har-Tru Sports Coatings for a hardcourt feel. The design balances performance and comfort for speed of play, ball bounce and foot traction.
Transcend Capital Advisors Signs Elite Amateur to NIL Roster
The youngest co-medalist in U.S. Amateur history, Blades Brown, was the Men’s and Junior Player of the Year in Tennessee in 2023 and signed with Transcend Capital Advisors.
Wilson Sporting Goods drops Limited-Edition MDA Shamrocks Glove
Wilson Sporting Goods joins annual MDA Shamrocks campaign with introduction of limited-edition glove.
Lexus Signs Zalatoris to Golf Ambassador Program
Lexus added Dallas-based Will Zalatoris to its roster of golf champions. The partnership began before the Players Championship at TPC Sawgrass in Ponte Vedra, FL.
Thermore Introduces Freedom Stretch Insulation
Freedom, made from 50 percent post-consumer recycled polyester, offers “ground-breaking stretch” while providing warmth across many uses for active pursuits.
Payntr Golf x Pro Golfer Jason Day Create Footwear Collection
Day’s feedback on the collection’s development has been and will continue to be “instrumental in refining the design and functionality of the footwear, ensuring it meets the highest standards of performance, traction, waterproofing, and comfort.”
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Y-3 Reunites with Real Madrid on Travel Capsule Collection
The inspiration for the Y-3 travel collection comes from Real Madrid’s signature monochromatic color palette—merging all-black with couture tailoring.
