Tommy Hilfiger, and parent company PVH Corp., entered a multi-year deal with the U.S. Sail GP team to be its official lifestyle apparel partner.

“Since I was very young, I always loved the world of sailing and the nautical lifestyle, but SailGP is next level; it’s a whole new sport,” said Hilfiger. “By fusing intense racing and elite performance with international competition in iconic venues around the world, SailGP is making waves in adrenaline sport.”

The U.S. SailGP Team partnership launches globally at the Season 5 opening Sail Grand Prix in November 2024, as the circuit brings world-class athletes from rival national teams to sail global locations; previous seasons have included races from Sydney to Saint Tropez and New York.

“I’ve long been in awe of how Tommy Hilfiger has defined fashion in sports, so this partnership is a literal dream come true,” said Mike Buckley, U.S. SailGP Team CEO. “Tommy Hilfiger blends the world of style and athleticism like no other, and I get goosebumps when thinking about how we’re going to shake up the world of sailing.”

Tommy Hilfiger has collaborated with sailing teams and athletes since the early 2000s, both on the water and onshore. The US SailGP’s F50 foiling catamarans will feature the Tommy Hilfiger logo on each side of the boat, team uniforms and capsule collections.

Long inspired by an obsession with sports uniforms and design codes, Tommy Hilfiger got on board with competitive sailing in 2003, sponsoring American sailor Brad Van Liew in the Around Alone yacht race. In 2006, the Hilfiger sailing team took home overall victory for the first Volvo Extreme 40 Grand Prix.

Image courtesy U.S. SailGP