SGB Today

La Sportiva Introduces XFlow Trail Running Technology

La Sportiva, maker of mountain gear, introduced its trail running and hiking line for spring 2024. The centerpieces are the Levante and Prodigio trail running shoes, with the brand’s latest responsive foam called XFlow that is integrated into the shoes to give runners cushioning without sacrificing dexterity. La Sportiva is also rolling out a new […]

Nemo Extends Endless Promise Program; Partners With Ambercycle

Nemo, the independent designer of outdoor gear and accessories, reported it partnered with Ambercycle, a Los Angeles-based company that “regenerates end-of-life textiles into new materials for brands and manufacturers.” The collaboration extends Nemo’s Endless Promise program toward a 100 percent recyclable product line. Nemo’s Endless Promise collection debuted in 2023 with the launch of the […]

Outdoor Research S24 Apparel, Gear Collection Transitions Away From Added PFAS

Outdoor Research’s Spring 2024 collection showcases sustainability, technology and inclusive sizing. It “aims at transitioning its products away from added per- and poly-fluoroalkyl substances (PFAS), a goal that the company expects to complete by the Spring 2024 product line.” Three pillars drove the brand’s focus for 2024: Sustainability — Along with using more recycled and […]

Snow Peak Redesigned Packaging Shows Commitment To Sustainability

Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond.  “White-based FSC-certified paper will be used […]

Krimson Klover Reveals 2024 Spring And Summer Collection

Krimson Klover, a women’s outdoor and lifestyle brand, showcased its 2024 spring and summer collection, with fashion and performance-forward styles in the hike, bike, pickleball, swimwear, and leisure categories.  “Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, said Rhonda Swenson, […]

Bote Expands Gator Proof Cooler Line With Kula 10

Bote, the maker of water lifestyle products, added the Kula 10 to its hardshell cooler line, with a 10-gallon capacity. Expanding the Kula series, the Kula 10 joins its predecessors, the Kula 5 and Kula 2.5, as the largest cooler in the lineup. Similar to the other two coolers in the line, the Kula 10 […]

Smith x Aleck Integrate Crash Sensor Technology Into Smith Bike Helmets For S24

Aleck, the maker of wireless helmet audio systems for outdoor sports, and Smith, the manufacturer of snow goggles and helmets and innovator across bike helmets, sport, lifestyle, and prescription eyewear, announced a strategic partnership to integrate Aleck Crash Sensor technology (Aleck CS) into a selection of Smith’s cycling helmets for Spring 2024. Aleck CS is […]

Selkirk Sport Steps Into Footwear Designed For Pickleball

Selkirk Sport, the manufacturer of pickleball equipment, is expanding its product range by launching the S01 Pro Court Shoe and S02 Premium Court Shoe.  The  S01 Pro Court Shoe, the first shoe introduced by Selkirk Labs, enables faster movement on the court. Key features include a ladder lacing system, breathable fabric and an extended sole wrap […]

Kaenon x MLB All-Star Justin Turner To Release Signature Sunglass Collection

Kaenon reported it is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner, an ambassador athlete and vested partner in the brand. The first sunglasses from Kaenon in the Justin Turner Signature Collection includes two versions of the Arcata SR, Turner’s preferred model for on-field play for the Boston Red Sox. The Arcata […]

Superfeet To Rebrand Green Insoles

Superfeet will commemorate the 40th anniversary of Superfeet Green Insoles with a name change and redesigned packing, effective July 11, to make it easier for retail employees to recommend the right products and to provide clarity to customers on how each of its products can meet their needs. “For those who know and love Superfeet, […]

Revo x Darcie Arahill Introduce Fishing Sunglasses With Polarized Lenses

Revo, in collaboration with America’s top female angler, Darcie Arahill, aka Darcizzle Offshore, added to its Darcizzle Offshore collection featuring lightweight glass lenses, and NASA-based technology in two different color frames.   The Revo x Darcizzle Offshore collection now includes three unisex sunglasses with polarized lenses.  The Dune G is a lightweight sports style with wide temples for […]

Nemo Announces 2024 Collection

Nemo’s 2024 collection, with sustainability at the forefront, includes packs and duffels expanding on the brand’s 100 percent recyclable “Endless Promise” Collection, with each product repairable, resellable and recyclable. Products for 2024 include: The bluesign Double Haul convertible duffel, made with a solution-dyed liner and bluesign-approved, PFAS-free, 100 percent recycled fabrics, can transition from a duffel to […]

Nocs Provisions Introduces Western Tanager Collection

Nocs Provisions, maker of binoculars, monoculars and accessories, launched the Western Tanager Collection, in limited edition, including the Zoom Tube monocular, the brand’s three waterproof binoculars—Standard Issue, Field Issue and Pro Issue—and a limited edition color across Nocs full lineup.  The Western Tanager bird is found in the Western U.S. and Canada in coniferous forests […]

Giordana Cycling Collaborates With Luxury Fashion Designer, Kristopher Brock

Giordana Cycling collaborated with American award-winning women’s fashion designer and avid cyclist Kristopher Brock on a limited-edition capsule collection (“Per Tutti I Terreni”) available at select retailers and online exclusively at giordanacycling.com. The Giordana x Kristopher Brock collection explores Giordana’s history and pro cycling as a whole to evoke a sense of nostalgia and modern luxury. […]

Skratch Labs Introduces Crispy Rice Cake Variety Pack

Skratch Labs released its Crispy Rice Cake Sport Fuel Variety Pack containing eight individually wrapped rice cakes, which include three Salted Maple + Mallow Crispies, three Chocolate + Mallow Crispies and two Strawberry + Mallow Crispies.  Each Crispy Rice Cake flavor is made with puffed rice and toasted grains, providing 20g of complex carbs, held […]