Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
As part of the deal, Dick’s receives extensive exposure and fan engagement across Notre Dame Athletics’ digital platforms, social media channels and national radio network. Notre Dame coaches, student-athletes, and cheerleaders will make appearances at Dick’s store in South Bend, IN, a recently renovated format offering team sports and an extensive selection of Notre Dame apparel and merchandise. The partnership also includes supporting local youth sports activities.
“We are honored to partner with Dick’s as our Official Sporting Goods Retailer. This collaboration aims to unite fans and student-athletes with an emphasis on fully integrating the Notre Dame community. With Dick’s dedication to excellence and our shared vision, we are poised to create an extraordinary partnership experience,” commented Jim Fraleigh, Notre Dame’s Deputy Athletics Director for corporate relations.
“We are thrilled to become an official partner of this iconic program and engage with Fighting Irish fans to deliver exceptional experiences,” said Mark Rooks, vice president of creative, sponsorships and entertainment at Dick’s Sporting Goods. “We also will work together to deliver meaningful and impactful events in the Notre Dame community.”
Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports, facilitated the partnership.
Photo courtesy Dick’s Sporting Goods