The U.S. Ski and Snowboard Association reported it entered into a partnership with Backcountry to design apparel and host an online shop for the national governing body of Olympic ski and snowboarding.
“We are incredibly excited to partner with Backcountry,” said U.S. Ski & Snowboard President and CEO Sophie Goldschmidt. “Backcountry has a rich history in the outdoor industry, and we are delighted to engage with the brand in new and unique ways while offering a quality U.S. Ski & Snowboard collection.”
Backcountry’s apparel design team created a hoodie and t-shirt for U.S. Ski & Snowboard and lifestyle and fan merchandise.
“Our collaboration with U.S. Ski & Snowboard marks a significant milestone for Backcountry,” said Backcountry chief product officer Colby Black. “This partnership goes beyond merchandise. It signifies a commitment to excellence, innovation and a shared passion for winter sports. Together, we are proud to launch an exclusive collection that reflects the essence of both our brands and offers customers a curated experience.”
Photo courtesy Backcountry