Backcountry reportedly renewed its long-term partnership with Utah Avalanche Center (UAC).
“Backcountry’s heritage in avalanche safety traces back to 1996 when we made our first online sale with the purchase of an avalanche beacon,” said Colby Black, Backcountry CPO. “Our commitment to safety is in our DNA, and we’re privileged to work with a renowned organization like UAC to empower the broader outdoor community with the knowledge and tools they need to make informed decisions and enjoy the backcountry responsibly.”
Content creation is reportedly part of the agreement, leveraging Backcountry’s channels and building on its video library to educate consumers on selecting the right gear before heading into the backcountry.
“Whether backcountry skiing or hiking a local mountain, avalanche awareness is critical,” said Chad Brackelsberg, UAC executive director. “Avalanches claim an average of 27 lives each year in the United States. In an effort to slash this statistic, it’s our job to partner with passionate organizations like Backcountry that align with our values and can help amplify our voice. We’re excited to extend our partnership and create new, premium content that can help better promote avalanche awareness and education to help people come home safely each day they are in the mountains.”
Photo courtesy Backcountry