Skechers Receives Top Honors as Favorite Among Consumers and Employees
Headquartered in Manhattan Beach, CA, and founded in 1992, Skechers is the third largest footwear brand in the world. It earned Newsweek’s “America’s Best of the Best 2025” as the No. 1 footwear company in brick-and-mortar and third-best online and featured again on Time’s “World’s Best Companies 2025” list.
Report: Consumer Caution May be Weighing on Mall Performance
The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”
Alterra Mountain Co. Details $400M Capital Investment Program for New Season
The company reported the investments are focused on the “evolution of Deer Valley Resort in Utah, on-mountain enhancements throughout the company’s portfolio and employee benefits.”
Penn State Confirms Switch from Nike to Adidas
The University officially announced that it is ending its 32-year partnership with Nike, effective in 2026, as the official footwear, uniform, apparel, and sideline partner of the Nittany Lions, in favor of a new 10-year deal with Adidas.
Lycra Goes “All In” at Intertextile Shanghai
“Intertextile Shanghai is the perfect platform to demonstrate how we’re going ‘All In’ with our customers. We designed our exhibit space to foster deeper collaboration and stronger partnerships while showcasing our innovative, market-relevant solutions.” — Jason Wang, VP of Asia, The Lycra Company.
OrthoLite Launches SloMo Memory Foam
“With SloMo, we’re pushing the boundaries of what memory foam can deliver, empowering footwear brands to meet evolving expectations with precision and innovation.” —Glenn Barrett, Founder and CEO, OrthoLite.
Strava Report Sees Asics as Most Logged Shoe Brand Globally; Brooks Leads in U.S.
Previous Strava findings show that 55 percent of Gen Z athletes name social connection as their top reason for joining a fitness group, showing that younger athletes are driven by the chance to belong to a community as much as by the thrill of the workout.
Nike Extends Partnership with Washington State University
The three year renewal terms, keep Nike as the exclusive sideline apparel provider for all WSU Athletic programs, while giving the school favorable pricing and performance incentives. It also provides promotional and branding support that showcases the University’s cougar logo.
OrthoLite Vietnam Awarded Best Companies to Work For in Asia
The OVN team comprises over 1,000 employees who work in OrthoLite’s state-of-the-art facility in Ho Chi Minh City, Vietnam. OVN’s automation, growing lean lines and attention to the company’s best manufacturing for less-impactful manufacturing, combine to make it a leading manufacturing facility for OrthoLite.
Buckle Partners with Country Music Artist Lanie Gardner
The apparel, footwear and accessories specialty retailer will serve as Gardner’s exclusive outfitter of denim and apparel for her upcoming muscal performances and public appearances.
The NFL and Abercrombie & Fitch Ink Official Fashion Partnership
As part of the partnership, Abercrombie has launched “Style Concierge,” which provides select NFL athletes direct access to the brand’s in-house stylists. These stylists will tailor their services to each athlete’s personal style and schedule.
University of South Carolina Shifts to Nike from Under Armour in 10-Year Deal
The University of South Carolina Athletics agreed to a 10-year partnership with Nike, replacing its current contract with Under Armour. South Carolina has partnered with Under Armour since 2007, when Gamecock football first sported the brand.
Wrangler x Coors Banquet Collection Honors the Spirit of the West
To bring the apparel collaboration to life, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to create Rocky Mountain Watercolors, a series of hand-painted, Western-style posters that will serve as the first national ads featuring beer.
Spalding University Partners with Nike and BSN
Under the terms of the deal, Nike will serve as the official apparel, footwear and uniform provider of the Golden Eagles, with BSN Sports serving as the official equipment and accessories provider.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026. Adidas will also offer NIL opportunities for student-athletes across all 20 of the University’s varsity programs.
