Castore to Sponsor Everton’s Kit and Stadium
Under the multi-year agreement, Castore will supply travel wear, playing and training kits for Everton’s men’s, women’s and Academy squads, including home, away and third kits. Castore replaces the Danish brand Hummel.
Nalgene Outdoor Celebrates 75 Years with Two Exclusive Designs
Nalgene Outdoor’s anniversary limited edition designs featured on its 32-ounce wide-mouth bottle will be available exclusively on Nalgene.com, with 20 percent of each anniversary bottle sold supporting the Nalgene Water Fund.
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
Under Armour Renews Sponsorship with University of Maryland
UA has been the department-wide exclusive outfitter since 2005 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.
Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch
Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.
PetSmart Goes for the Gold with Team USA Collection for Dogs
The limited-edition stars, striped and sporty collection for soccer, karate and basketball, also features tracksuits, hats and gold medal toys for pets to show “team pride in style.” PetSmart Doggie Day Camps will host a one-day-only Team USA-themed Doggie Day Camp experience on August 8, 2024, to celebrate and support Team USA.
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
New Era Cap Inks Headwear Deal with Team USA
New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Fanatics, Sotheby’s Partner to Offer Rare Sports Trading Card Auctions
The partnership coincides with the announcement of Fanatics Collect, a new collectibles marketplace set to launch this summer. The platform will connect buyers and sellers of trading cards and memorabilia through fixed-priced listings and auctions.
WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.
Lee Launches Collab with HeyDude For Summer
Lee and HeyDude launch new collaboration for Summer with Netflix Outer Banks series actor Chase Stokes, and current HeyDude ambassador, as the face of the campaign.
Puma Reintroduces the OG Speedcat in Classic Colors
The low-top Speedcat returns on June 19 with suede finishing in black and red, a nod to iconic F1 racing teams and racewear uniforms of the early 2000s. The campaign presents the silhouette as a symbol of empowerment and innovation.
Polaris Launches Off-Road E-Charging Network in Michigan’s Upper Peninsula
Polaris and the Michigan Economic Development Corporation launched an electric off-road vehicle charging network in Michigan’s Upper Peninsula. Hamilton’s North Coast Adventures near Ontonagon, MI., is the first in the U.S. to offer a rental fleet of Polaris’ all-electric off-road vehicle, the Ranger XP Kinetic.
Franklin Sports Introduces the FS Tour Featherweight Pickleball Paddle
The FS Tour Featherweight Paddle “creates the desired ‘pop’ while providing prime hand speed and power on the court.” —Adam Franklin, President, Franklin Sports
