SGB Today

Big Peach Running Co. Celebrates 20th Anniversary 

The business started with one running store. Today it has ten located throughout the Metro Atlanta area, one store in Melbourne, FL, that opened earlier this year, and a mobile shop, Big Peach On Wheels.

Crocs Expands Takeback Program Across U.S.

Crocs retail and outlet stores in the U.S., excluding Hawaii and Puerto Rico, now have collection boxes for customers to drop off Crocs shoes in any condition and receive a one-time 10 percent discount on Crocs products in-store or online.

Adidas x KoRun to Release Second Collab

Drawing on the band members’ preference for wearing three-stripe Adidas tracksuits, the collection includes a green sequined track top, matching pants with co-branded detailing, additional apparel pieces and custom takes on the Adidas Campus 2.

Perry Ellis International Partners with Miami Dolphins

“We aim to capture the essence of confidence and versatility that defines the sports community while offering a fresh take on athlete-inspired fashion.” —Oscar Feldenkreis, President and CEO, Perry Ellis International, Inc.

Freaks of Nature Co-Founder Kelly Slater Launches First Products

Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.

Saucony Launches Redesigned Triumph 22

The redesigned Triumph 22 features the brand’s PwrRunPB foam, initially created for the Endorphin Pro but now tuned for daily mileage.