Nike and BSN Sports Extend Contract with Middle Tennessee State University
Nike and BSN Sports entered a long-term contract extension with the Middle Tennessee State University Athletics (MTSU) department, which began in 2014.
Adidas Renews Partnership with Missouri State
Adidas renewed its partnership with Missouri State University Athletics for another five years. Game One will become the official team dealer and authorized third-party vendor for the school, providing Adidas apparel, footwear and equipment.
Under Armour Partners with the Baltimore Orioles
Under Armour and the MLB Orioles announced a new multi-year partnership, beginning with the 2026 MLB season, featuring marketing at Camden Yards, home of the Orioles, with a military appreciation component.
Switchback Spring Partners with The Conservation Alliance as Public Lands Urgency Rises
Switchback Spring, the education and business gathering for the outdoor industry, announced a partnership with The Conservation Alliance to elevate the business coalition’s role, mission, and initiatives before and during their upcoming gathering in New Orleans, LA, this June 16-18.
Dash Sports Celebrates 20 Years
What began as a 500-square-foot shop inside the National Training Center in Clermont, FL, has grown into a thriving community hub with two locations, thousands of loyal customers and a reputation for helping Central Floridians stay active.
Ugg Spring 2026 Men’s Sneaker Drop Leans Into Fashion & Function
Timed with the arrival of Spring, Ugg dropped the Heritage Collection, offering two laidback styles for men inspired by the Southern California lifestyle.
New Balance Enters Long-term Partnership with New England Patriots
Under the long-term agreement, NB will serve as the official and exclusive athletic footwear and apparel supplier of the Patriots and Gillette Stadium. This Spring, the team will open a new training center next to Gillette Stadium, officially named the New Balance Athletics Center, with surrounding practice fields branded as New Balance Practice Fields.
Cole Haan Launches Men’s Golf Apparel with Spring 2026 Collection
Cole Haan, the U.S. lifestyle and accessories brand, has launched its first collection of men’s performance apparel in partnership with Catapult Group, for Spring 2026.
Chipply Introduces Chipply One — Unifying Online Stores, Offline Sales and Business Ops
Chipply, headquartered in New Berlin, WI, helping team dealers, apparel decorators and promo distributors launch and manage online stores,has introduced a new feature called Chipply One, a complete business solution that delivers a single, unified system.
New Era and Adidas Expand NCAA Partnership for Baseball
New Era reported that its partnership with Adidas has been expanded to include equipping all Adidas partner schools in the Power Four conferences with New Era on-field caps.
Nike Strength Partners with Everlast Gyms in the UK, Ireland
The partnership will roll out Nike Grind equipment to 25 Everlast Gyms in the countries. The equipment includes Nike Grind dumbbells, Nike Grind bumper plates, rubber-coated kettlebells, and the 1972 PowerBar.
The Activewear Reset: Why Brands Should Consider Cotton
One of the most persistent misconceptions in the textile industry is that cotton cannot provide the stretch and recovery necessary for active performance. However, modern textile engineering has changed the game with dynamic stretch cotton and cotton blends that enhance shape retention for a lasting fit.
Skechers Creating New Pinnacle with Aero Razor Series Running Shoes
Skechers continues to advance in the run category with the recent drop of the Aero Razor. Combining Skechers Hyper Burst Pro Super Critical Foam technology with a reimagined design inspired by the company’s Razor 3, launched in 2018, the Aero Razor is an ultra-lightweight daily trainer.
NFHS Names Schutt Sports Parent Official Corporate Champion
Through the partnership, Certor Sports will collaborate with the NFHS on initiatives to “equip coaches, administrators, officials, and student-athletes across the NFHS membership with resources that advance safety, awareness, and performance.”
Foundation Wellness Introduces Currex BasketballPro
BasketballPro is a sport-specific performance insole engineered exclusively for basketball, designed to deliver enhanced court feel, dynamic support, responsive energy return, and stability during high-intensity play.
