SGB Today

Pacsun x Reese Cooper Bridge Streetwear and Outdoor with RCOS Collection

The collection offers a wide range of styles, from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants, and more. Cooper created the collection using technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons, and compression.

Wilson Drops RF Collection in Collaboration with Roger Federer

The RF 01 line includes three rackets designed and tested by Federer: RF 01 Pro, RF 01 and RF 01 Future. The collection also features bags and accessories. This collaboration will keep Federer partnering with Wilson, with the RF 01 being the first line in this signature collection.

FIU Stadium Rebrands to Pitbull Stadium

The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium, making it the first athletics venue to have an artist possessing the naming rights.

Ford and N+ To Release Bronco and Mustang Inspired E-Bikes

“These new e-bikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.” —Tyler Hill, Global Brand Licensing Manager, Ford Motor Company

Ortholite to Sponsor Oregon Track Club for 2024

While OrthoLite’s largest market is performance running, athletic and technical outdoor footwear, the brand “continues to grow brand partners in the fashion, luxury, workwear, safety, and casual lifestyle footwear categories.”

PickleRage signs First Family of Pickleball as Ambassadors

The Johnson family has been mainstays on the Professional Pickleball Tours since they burst onto the scene in 2021. As part of the agreement, the Johnson Family will play an integral role across PickleRage’s commercial operations, including instruction and program development, membership engagement, and collaboration with franchisees.