Georgia Tech Switches to Under Armour from Adidas
Under Armour entered into an agreement to become the official uniform, apparel, footwear and accessories of Georgia Tech, replacing Adidas. The Yellow Jackets had been with Adidas since 2018.
Peloton Introduces Commercial Equipment Line
The Pro Series lineup is the first offering from Peloton’s recently formed Commercial Business Unit, which combines Peloton’s hardware, software, coaching, and community “with the extensive reach and support of Precor, one of the largest global commercial fitness equipment providers,” the company said in a media release.
Peyton Manning Signs with Johnston & Murphy as Brand Ambassador
Manning appears in the brand’s latest marketing campaign wearing J&M’s current collection of footwear and apparel while taking a tongue-in-cheek approach to the Hall of Famer’s fashion game.
Puma Extends Partnership with Hyrox Series to 2030
Puma both renewed and extended its partnership with Hyrox, the World Series of Fitness Racing, until 2030. As part of the agreement, Puma will provide official sportswear for the race series, including shoes with Nitro technology, be the exclusive title partner for the Hyrox World Championships and signed three additional elite Hyrox athletes as global brand ambassadors.
OrthoLite Taps Bureau Veritas for QC, IP, and Supplier Compliance Testing
Bureau Veritas will provide OrthoLite with product testing, inspections, social audits, factory audits, security audits, and environmental audits for its production facilities worldwide.
Kohl’s Does a “Big Kids” Take-Down of Popular FLX Active Lifestyle Private Label Brand
The retailer is launching a new kids private label assortment marking the next chapter in the evolution of the FLX active lifestyle, or athleisure, business. The collection is expected to serve as “a natural transition between children’s styles and adult shapes.”
Cirql Expands Recyclable Midsoles Collection with Cirql rTPU50
The patented material is composed of 50 percent GRS-certified post-industrial recycled TPU and is produced using a chemical-free, supercritical foaming process.
ThredUp Executes on Full Rebrand
the global online resale platform for women’s and kids’ apparel, shoes, and accessories, has announced that it is executing a comprehensive rebrand, featuring a new logo, website user experience (UX) and product features, to strengthen its position in today’s resale (secondhand) market.
Nike Sets Launch of NikeSkims Line for September 26
The two companies initially announced their partnership creating a new NikeSkims business in February, suggesting the first collection would launch in the spring. However, Nike in June cited internal production delays in delaying the launch of the new co-branded effort to talk to more female consumers.
The University of South Dakota Partners with Nike and BSN Sports
Through the 10-year deal, Nike will exclusively outfit the University’s 18 athletic programs beginning in July 2026 as the official apparel, uniform, equipment, and accessories provider.
Washington University in St. Louis Extends Partnership with Nike, BSN
The private university in St. Louis, MO, extended its athletics outfitter partnership with Nike through BSN Sports. The deal, which has been extended for five years, makes BSN Sports the exclusive provider of Nike uniforms, apparel, footwear, accessories, and equipment for for all 19 WashU varsity teams.
Skechers Receives Top Honors as Favorite Among Consumers and Employees
Headquartered in Manhattan Beach, CA, and founded in 1992, Skechers is the third largest footwear brand in the world. It earned Newsweek’s “America’s Best of the Best 2025” as the No. 1 footwear company in brick-and-mortar and third-best online and featured again on Time’s “World’s Best Companies 2025” list.
Report: Consumer Caution May be Weighing on Mall Performance
The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”
Alterra Mountain Co. Details $400M Capital Investment Program for New Season
The company reported the investments are focused on the “evolution of Deer Valley Resort in Utah, on-mountain enhancements throughout the company’s portfolio and employee benefits.”
Penn State Confirms Switch from Nike to Adidas
The University officially announced that it is ending its 32-year partnership with Nike, effective in 2026, as the official footwear, uniform, apparel, and sideline partner of the Nittany Lions, in favor of a new 10-year deal with Adidas.
