G-Form Drops RideWire Collection in Collab with Emil Johansson
The G-Form x Emil Johansson EJ signature collection, “RideWire,” is ideally suited for downhill, enduro, slopestyle, and gravity MTB riding styles.
Champion Launching Tom Aspinall Collection; Signs UFC HW Champ to Long-Term Partnership
The partnership kicks off with the launch of Aspinall’s debut capsule, titled “Heavyweight Champion,” developed collaboratively, which taps into Columbia’s 100-plus-year history of sportswear heritage. Champion is also developing a line of performance training apparel and equipment, which is due to launch later this year.
Under Armour Replaces New Balance as University of Denver Partner
Under Armour reached a multi-year agreement to replace New Balance as the official athletic apparel supplier of the University of Denver. The program will be managed by Game One, which replaces BSN Sports.
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Rather than the ‘hustle culture’ fitness of the 2010s with its celebration of exhaustion, people are now prioritizing long-term health, injury prevention and mental well-being.
Nike Replaces Adidas as Sponsor of the UT San Antonio
Nike has partnered with Game One to become the official outfitter of the University of Texas at San Antonio (UTSA). The initial agreement spans six years. UTSA previously partnered with Adidas from 2013 to 2025.
New Balance Expands BC Partnership to Include Football
Beginning with the upcoming 2025 season, New Balance will produce all BC Football apparel and footwear and introduce its first American football cleats. further expanding its apparel deal with Boston College.
Birkenstock Introduces Self-Care Footwear Line at LA Pop-Up Shop
Running through June 26, the pop-up features a curated range of 100 percent natural, vegan Cosmos Natural Certified foot and body care products manufactured in Germany, except for the Pumice Stone, which the company makes in the EU. The range will launch to a wider audience in August.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
Adidas Renews Global Eyewear Licensing Deal with Marcolin Through 2032
The renewal reinforces their partnership that began in 2020, under which Marcolin designs, produces and distributes eyewear collections for both Adidas Sport and Originals brands.
E-Bikes: Rising Injury Risks for Riders of All Ages
According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.
Survey: Americans Are Willing to Sacrifice for the “Perfect” Vacation
Go City released the findings from its latest consumer survey, outlining the hallmarks of a “perfect” vacation and what some U.S. consumers will do to guarantee that experience.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
Road Runner Sports Selects Modern POS Platform from Aptos
With Aptos One, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50-plus store locations.
Helly Hansen and Canada Ocean Racing Partner for The Ocean Race
The global sailing brand will be the official clothing supplier to the team for The Ocean Race Europe in 2025, The Ocean Race Atlantic in 2026 and The Ocean Race around the world in 2027.
Planet Fitness’ Annual High School Summer Pass Program Returns
Teens can work out for free from June 1 through August 31 at 2,700-plus clubs nationwide, providing teens with the tools they need to develop healthy fitness habits that can last a lifetime.
