Puma x Carrots Drop Green-Thumbed Collection
Puma and LA-based label Carrots by Anwar Carrots created a range of apparel, footwear and accessories in a garden-inspired color palette of oranges and greens with throwback graphics celebrating the Super Puma mascot
Kith For New Balance, Malibu
Limited quantities will be available on July 4 at the opening of Kith’s new Malibu, CA flagship store and on Kith.com, EU.Kith.com and the Kith App.
Acer to Launch Next-Gen E-Bikes at Eurobike 2024
Acer will showcase its Acer ebii elite, eNomad-R series and Acer eCargo-M e-bikes at Eurobike 2024 this week in Frankfurt, Germany, from July 3-7. A full range of Acer and Predator e-mobility products will also be shown during the show.
Skullcandy Launches Active Collection
The earbud collection includes three “active” wireless products—Push Play Active, Push ANC Active and Sesh ANC Active—available at retailers July 2.
Eastside Golf Signs Top Junior Golfer to NIL Roster
Kihei Akina was ranked No. 1 in the 2025 class by Golfweek. He accompanies Temple University freshman Matthew Vital on Eastside Golf’s NIL roster.
Pacsun and LAFC Collaborate on Second Collection
The new four-piece unisex grouping features a hoodie and three T-shirt designs combining L.A. Streetwear and soccer culture. The pieces interweave LAFC’s crest and black and gold color palette.
Surf Icon Returns to Birdwell as Brand Ambassador
Birdwell, the heritage American beach brand known for its hand made boardshorts since 1961, announced its official sponsorship of longboard legend Joel Tudor, cementing a decades-long relationship.
Meijer Celebrates 90th Anniversary as Family-Owned Midwest Retailer
Hendrik Meijer, a local barber in Greenville, MI, started the food store to service customers who visited his barbershop. in 1934. Today, the family-owned retailer has with over 500 Meijer supercenters, grocery stores, neighborhood markets, express locations, and distribution and manufacturing facilities throughout six Midwest states operated by over 70,000 employees.
Adidas Drops the Velostan Smith
“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith
Revo Joins US Sailing’s Growing Roster of Official Partners
The partnership, which is in effect throughout 2024, has Revo outfitting the US Sailing Team with eyewear to compete internationally, marking a global representation between the organizations.
Foot Locker Relaunches Rewards Program
FLX Rewards program will receive upgrades to its mobile app. FL describes the moves as “significant milestones under its Lace Up Plan.” The rollout in the U.S. follows a successful pilot of the program in Canada in 2023.
Tommy Hilfiger and U.S. SailGP Team Ink Global Partnership
The partnership kicks off for the league’s 2025 season, to redefine fashion’s role in sailing and sports role in pop culture.
Summer Kicks Off in NYC with Mubadala New York Sail Grand Prix
The first F50s have hit the water in New York City to begin training ahead of racing this weekend. After two fleet races on June 23, the top three ranked teams will fiercely compete in the winner-takes-all final, which will ultimately decide the event winner.
Badlands Launches UV Hoodie for Hot-Weather Adventures
Features include a UPF 50 UV protection rating to keep the worst of the sun’s rays off the body. Now in its 32nd year, Badlands focuses on quality, innovation, and performance and offers an unconditional lifetime product warranty.
Puma Releases Teveris G Spikeless Golf Shoe
The Teveris G is a lifestyle shoe, drafted from the early 2000s, the era trending in today’s fashion scene.
