SGB Today

Adidas’ Adizero Aruku, Designed for Life in Motion

The high-stacked silhouette of the Adizero Aruku was made on SwirlFoam cushioning, which takes the form of a platform midsole. Portuguese professional footballer Rafael Leão and London’s DJ Jordss to headline the marketing campaign.

Skechers Signs Golf Legend Bernhard Langer

Langer holds the record for the most PGA Tour Champion wins at 47, including 12 Champion Tour victories and winning the Charles Schwab Cup six times. He will wear Skechers Blade with Skechers Hands Free Slip-ins technology in a custom color at his return to the Masters in Augusta this weekend.

Adidas Originals Returns to Golf

The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.

Franklin Armory Brings Reformation Back to Market

The U.S. manufacturer of firearms and accessories, announced that production and sales of its 7.5-inch and 11.5-inch barrel length Reformation models are now sold GCA “firearm,” not SBS, SBR or NFA.

OrthoLite Returns as Title Sponsor of the TransRockies Run

“Having OrthoLite along throughout all six days will make this year’s event an even more unforgettable experience,” said Aaron McConnell, president of the TransRockies Race Series. The organizers will announce the new 2026 race format during the event.

H.H. Brown Launches Align Men’s Brand

At the core of all Align product is its insole technology, engineered to support the foots optimal alignment, eliminating the need for aftermarket insoles.