Walmart Expands its Third-Party Marketplace with Stadium Goods
Walmart said exclusive sneaker styles, like Air Jordans and Air Force 1s, are now available on its third-party Marketplace platform as part of a new partnership with Stadium Goods. The move follows a similar partnership reached last year with StockX.
Reebok Inks Partnership With F45
Reebok entered into a multi-year collaboration with F45 Training, the fitness studio franchise, as its official partner for performance footwear, apparel and wearables. In 2026, Reebok will outfit F45 coaches in custom-designed uniforms and debut an exclusive co-branded member collection anchored by its Nano training shoe franchise.
Topps Launches NBA Basketball Cards for First Time Since 2010
Fanatics Collectibles, the NBA, and the National Basketball Players Association (NBPA) announced that Topps will return as the organization’s exclusive trading card licensee for the 2025/26 season, marking the first time Topps has released NBA trading cards since the 2009/10 season.
Skechers to Host 17th Annual Pier to Pier Friendship Walk
The Skechers Pier to Pier Friendship Walk, now in its 17th year, returns on October 19. With a $2.5 million fundraising goal, the event directly supports youth with special needs, public schools and college scholarships.
Glik’s Invests in Aptos ONE POS and OMS for a ‘Future Forward’ Unified Commerce Experience
This strategic initiative will yield key benefits, including more unified customer experiences across physical and digital channels, POS mobility, and simplified, centralized store operations management.
Target Announces Limited-time Collection with Woolrich
Target Corporation will launch its first limited-edition collection with Woolrich on October 18 in select Target stores and on Target.com, featuring over 100 items across men’s and women’s apparel, home, outdoor gear, and food and beverage.
Belgian Cycling Factory Launches New Brand
Belgian Cycling Factory (BCF), the parent company of Ridley, Eddy Merckx and Nukeproof, has officially launched its latest brand, Aeres, at its annual Partner Days dealer venue.
Wilson, USSSA Renew Partnership
Wilson Sporting Goods and the United States Specialty Sports Association (USSSA) announced the renewal of their national agreement, which covers the Wilson brand and its brand portfolio, including DeMarini, Louisville Slugger, Slugger Slowpitch, EvoShield, and ATEC. The agreement also supports activations across USSSA Baseball, Fastpitch Softball and Slowpitch Softball programming.
CCM and American Hockey League Extend Partnership
CCM will continue as the official equipment supplier for the American Hockey League (AHL). CCM will also continue to be the uniform provider for AHL referees and lines people and sponsor the AHL All-Star Classic.
Adidas Rolls Out Official Match Ball for FIFA World Cup26
Adidas rolled out the Official Match Ball for the FIFA World Cup26 last week, kicking off the countdown to football’s biggest international tournament set to be hosted by a trio of nations (United States, Mexico and Canada) for the first time. Named Trionda, meaning three (Tri) waves (Onda) – the ball’s red, green and blue design pays homage to the three host countries.
Columbia to Bring Back Peter Moore’s Bugaboot
Columbia Sportswear will reintroduce the Bugaboot 1, the brand’s first footwear product, for a limited release, on October 14. Columbia has manufactured only 1,993 pairs with Columbia Greater Rewards members having first access, and to the public the following day at key retailers.
Harley-Davidson x Realtree Release “Get Lost” Capsule
The launched a limited-edition “Get Lost” apparel collaboration, featuring hoodies and jackets, graphic tees and workwear-inspired pants designed to transition from the outdoors to everyday wear.
Fanatics x Lululemon Expand NHL Fan Apparel LIne to All 32 Clubs
The expanded partnership includes a range of men’s and women’s fan apparel representing all 32 teams this season, versus 11 teams last year, and includes 20 new men’s and women’s styles.
Georgia Tech Switches to Under Armour from Adidas
Under Armour entered into an agreement to become the official uniform, apparel, footwear and accessories of Georgia Tech, replacing Adidas. The Yellow Jackets had been with Adidas since 2018.
Peloton Introduces Commercial Equipment Line
The Pro Series lineup is the first offering from Peloton’s recently formed Commercial Business Unit, which combines Peloton’s hardware, software, coaching, and community “with the extensive reach and support of Precor, one of the largest global commercial fitness equipment providers,” the company said in a media release.
