Adidas’ Adizero Aruku, Designed for Life in Motion
The high-stacked silhouette of the Adizero Aruku was made on SwirlFoam cushioning, which takes the form of a platform midsole. Portuguese professional footballer Rafael Leão and London’s DJ Jordss to headline the marketing campaign.
Henry Repeating Arms Honors The American Construction Worker with Tribute Edition Rifle
Built on the award-winning Henry Golden Boy .22 S/L/LR platform, this lever-action rifle, like the rest of Henry’s Tribute Edition rifles, features detailed engraved embellishments that pay tribute to some of the country’s most fundamental workforces and constituencies.
Skechers Signs Golf Legend Bernhard Langer
Langer holds the record for the most PGA Tour Champion wins at 47, including 12 Champion Tour victories and winning the Charles Schwab Cup six times. He will wear Skechers Blade with Skechers Hands Free Slip-ins technology in a custom color at his return to the Masters in Augusta this weekend.
Adidas Originals Returns to Golf
The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.
Garmin’s Marathon Series, Wholly Owned and Produced, to Debut this Fall
While many brands sponsor races, this one is wholly owned and produced by Garmin, from start to finish, with debut locations set for the fall in Toledo, OH and Tucson, AZ.
Documentary: Paraglider Peter Thompson Crosses Colorado Using Only Windpower
The film follows competitive paraglider Peter Thompson during his third and successful attempt to be the first man to paraglide across Colorado.
Under Armour to Debut Regenerative Sportswear Collection at Milan Design Week
Under Armour aims in partnership with Unless “to demonstrate that innovation and responsibility can coexist by using plant-based, fully regenerative materials to redefine how premium sportswear products can be made and harmlessly returned to the earth at the end of their life cycle.”
L.L.Bean x Boston Red Sox Team Up Again for 2025 Limited-Edition Fenway Tarp Tote
This year marks the sixth iteration of the Fenway Tarp Tote. L.L.Bean saves the tarps, that protects Fenway Park’s infield during rain delays, and, every few years, transforms the surplus, waterproof material into a collection of one-of-a-kind totes.
Dr Martens Celebrates 65 Years, Drops Limited Edition 1460
To celebrate the 65 anniversary of the 1460, the company has made 1460 pairs of this premium iteration, making it a collector’s item for Dr. Martens aficionados.
Former First Lady Laura Bush Honored with 2025 American Park Experience Award
The National Park Trust announced that former First Lady Laura Bush has received the 2025 American Park Experience (APEX) Award for her lifelong dedication to conservation, environmental education and the nation’s national parks, especially in her home state of Texas.
Franklin Armory Brings Reformation Back to Market
The U.S. manufacturer of firearms and accessories, announced that production and sales of its 7.5-inch and 11.5-inch barrel length Reformation models are now sold GCA “firearm,” not SBS, SBR or NFA.
OrthoLite Returns as Title Sponsor of the TransRockies Run
“Having OrthoLite along throughout all six days will make this year’s event an even more unforgettable experience,” said Aaron McConnell, president of the TransRockies Race Series. The organizers will announce the new 2026 race format during the event.
Under Armour and NFL Ink Deal for Footwear and Gloves
Under Armour and the National Football League have inked a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Life Time Hosting Largest Pickleball Play Event During First Agassi Open Play Day
The largest operator of permanent pickleball courts, Life Time, the U.S. lifestyle brand and operator of 785 dedicated pickleball courts nationwide, is celebrating National Pickleball Month on April 12, hosting the Inaugural Andre Agassi Open Play Day.
H.H. Brown Launches Align Men’s Brand
At the core of all Align product is its insole technology, engineered to support the foots optimal alignment, eliminating the need for aftermarket insoles.
