Recon Launches Police Interceptor E-Bike and Training Center
The e-bike can be configured to meet any standard U.S. e-bike class with the option of custom programming. This summer, Recon will open the first law enforcement e-bike training center, in conjunction with the Allen County Sheriff’s Department, on two hundred-plus acres in Fort Wayne, IN.
Trugolf Releases E6 Apex Range Training Software, Signs 2024 PGA Coach of the Year
TruGolf Holdings, Inc.launched the first phase of its simulator software product, E6 Apex, which augments E6 Connect and signed 2024 PGA of America Teacher and Coach of the Year Joe Hallett, as an E6 Ambassador.
Keen Launches Radical New Boot, Targhee IV with Keen.Fusion
Keen.Fusion creates a “mechanical bond stronger than glue using heat and pressure to fuse the sole and upper of the boot together into one piece.
Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.
Teqball Descends On Tulsa
Tulsa, OK, was selected as this year’s exclusive host city for the 2024 U.S. Teqball tournament, which will be held from June 14-16 and broadcast live internationally.
Puma Golf x Quiet Golf Introduce Contemporary Golf Collection
The contemporary styles include cable knit sweaters and half zips to crewneck sweatshirts and graphic tees “that capture the essence of spring and summer golf.”
Carhartt Launches Limited-Edition National Park Collection
“Inspired by the hardworking people who preserve the beauty and safety of our national parks, this collection aims to raise awareness around our partnership with the National Park Foundation.” —Susan Hennike, Chief Brand Officer, Carhartt
Centerline Athletics Launches Pickleball Apparel Line
Designed by pickleball players for pickleball players, at the forefront of the launch is a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
USTA Aims to Make U.S. the No.1 Tennis-Playing Nation Worldwide by 2035
Ambitious growth strategy aims to increase the number of Americans playing the World’s Healthiest Sport to 10% of the population, while deepening positive impact in communities nationwide
ŌURA Introduces Oura Labs, An In-App Innovation Hub for Members
Symptom Radar, the first feature available for testing in Oura Labs, pioneers the connection between biometric data trends and overall wellness
REI and Partner Expand Camping Experience near Bryce Canyon NP
The companies collaborated to create elevated platforms from Trex composite decking to elevate tent set-ups, expanded REI’s Signature Camp near Bryce Canyon National Park in Utah.
Skechers signs Albert Pujols as Brand Ambassador
Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
Coach Adds Jason Tatum as Brand Ambassador
A multi-time All-NBA First Team selection, Tatum has “created a career as an ambitious individual who shares Coach’s spirit of optimism and endless possibility.”
Craft Xplor Merges Gravel Tire Technology with Running Innovation
The Craft Xplor, a collab between Craft Sportswear and Vittoria, merges gravel tire technology with running innovation.
